Pioneer 2012 Annual Report Download - page 8

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planned. Unit sales of our home AV products have also
increased, benefiting from the adjacent display of the flat-
panel TVs.
In line with these developments, we further strengthened
our alliance in August 2011, expanding our model lineup for
home AV products and extending the flat-panel TV brand
alliance by five years, to 10 years. Sales of Pioneer brand
digital cameras have also been started through Suning
Appliance’s sales channels.
In addition, Pioneer brand flat-panel TVs have been
started to equip with our speakers, which will contribute
to enhancing our product lineup and business relationship
with Suning Appliance, in our efforts to increase sales
of our products and raise our brand recognition in the
Chinese market.
The Car Electronics business is working through its
joint venture with major Chinese automaker Shanghai
Automotive Industry Corporation (Group) to strengthen
its car navigation business, and to expand its original
equipment manufacturing (OEM) transactions through
closer cooperation with Japanese automakers. We are
also pursuing a growth strategy for the consumer market
by expanding the product lineup for car navigation
systems that meet local users’ needs and raise our market
competitiveness, to increase the Car Electronics business’s
market share.
Further expanding
the Car Electronics business
Special Feature 1: Strategy for Emerging Markets
Suning Appliance store (Home AV products corner)
Car navigation system for Chinese market
06 Pioneer Corporation Annual Report 2012