Pioneer 2012 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2012 Pioneer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

Pioneer is using the expertise we have developed through
many years of research and development to cultivate new
business areas and enter areas that may become next-
generation core businesses.
Utilizing our map information and telecommunications
functionality, in March 2012 we released a cycle pottering
navigation system, targeting users who enjoy “strolling
by bicycle.” Based on the concept of “carefree and free,”
the unit can display automatically downloaded information
on popular locations and areas for riding that are suited
to the season. With increased interest in health and the
environment, this system is gaining popularity as a way of
adding new enjoyment to cycling. We also plan to release
this system in Europe going forward.
In addition, we are considering entering the medical device-
related business as a new area for Pioneer. The high-
sensitivity imaging HEED-HARP device technology that
Pioneer has been developing will be one of the keys to this
enterprise. This technology boasts high sensitivity and low
power consumption, and is leading the way to minimally
invasive medical-use cameras that reduce the effects on
the patient’s body. We are looking to commercialize this
technology in fiscal 2015, and are moving forward with
development and strengthening our alliances with medical
institutions including the National Center for Child Health
and Development of Japan.
Blood-flowmetry sensor devices that use optical disc
technologies will be another key to our entering the medical
device-related business. This technology makes it possible
to measure blood flow non-invasively, without making an
incision on the body. We are considering joint efforts with
medical device manufacturers for applications for medical-
use, portable blood-flowmetry, with a target of fiscal 2014
for commercial implementation.
We also began supplying vapor deposition-type organic
light-emitting-diode (OLED) light source panels to our
alliance partner Mitsubishi Chemical Corporation during
fiscal 2012. With regard to printing-type panels, which have
cost advantages, we are working under a plan to start full-
scale business operations in 2014. In June 2012, Pioneer
and Mitsubishi Chemical agreed to set up a testing facility
with an eye to establish mass-production technology for
printing-type panels, and we plan to start operations at this
facility in the summer of 2012.
Applying advanced technological
capabilities to enter new business areas
Partition with built-in OLED lighting
Cycle pottering navigation system
HEED-HARP device
Special Feature
11
Pioneer Corporation Annual Report 2012