Pioneer 2012 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2012 Pioneer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

Consolidated net sales
436.8 billion yen
Business Profile
Proportion of Sales by Geographic Market
Fiscal 2012, ended March 31, 2012
Consolidated net sales
436.8 billion yen
A leading car electronics company, Pioneer develops
and sells cutting-edge car navigation and car audio
systems. We also supply products to major automakers
around the world, and are highly regarded for our
technical capabilities.
Pioneer’s Home Electronics business handles products
including home AV systems, DJ equipment, optical
discs, cable TV equipment, and AV accessories. In
addition to being a leading developer and seller of DJ
equipment in the global market, we aim to expand
the business by creating a new music culture with the
STEEZ line of audio equipment for dancers.
In addition to factory automation systems, primarily
for automakers, and map software for smartphones,
Pioneer is developing new businesses in areas like
organic light-emitting diode (OLED) products, which
show promise as thin, flat-surface, next-generation
lighting.
¥123.1 billion
28.2%
¥42.9 billion
9.8%
Segment sales and
percentage of net sales
Segment sales and
percentage of net sales
Segment sales and
percentage of net sales
¥270.8 billion
62.0%
Japan
50.8%
North America
15.4%
Europe
11.4%
Other Regions
22.4%
Car
Electronics
Business
Home
Electronics
Business
Others
Pioneer is engaged in businesses in developed markets
like North America and Europe, and in emerging markets
with growth potential. Overseas sales account for
roughly 50% of Pioneer’s sales in fiscal 2012.
01
Pioneer Corporation Annual Report 2012