Pepsi 2007 Annual Report Download - page 6

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In a networked global marketplace,
companies must embrace the reality of
rapid change and interconnectedness —
and corporate strategy must holistically
consider the complex factors shaping
the landscape. That was why, last year,
we said we would commit ourselves to
deliver performance — but it would be
performance with purpose.
You see, our performance and our
purpose are not two separate things.
They are not even two sides of the same
coin. They are merging. For example,
portfolio transformation — offering
consumers healthier choices — is
equally about human sustainability and
top-line growth.
With great pride, I turn now to PepsiCo’s
2007 achievements in each of the
three elements that together form our
purpose agenda: human, environment
and talent sustainability.
“ Nothing would be more
tiresome than eating and
drinking if God had not made
them a pleasure as well as a
necessity.” — Voltaire
The goal of human sustainability is
to nourish consumers with a range of
products, from treats to healthy eats.
We are proud to give consumers choices
across the spectrum. Our products
deliver joy as well as nutrition —
and always, great taste. In 2007
we made great progress toward
human sustainability:
• Reformulating some of our
existing products to improve their
nutritional profile.
• Launching new products that reflect
consumer demand for healthier,
nutritious snacks and beverages.
• Partnering with governments, health
officials and non-governmental
organizations to help address
obesity concerns.
• Continuing to grow our portfolio of
Smart Spot* eligible products.
• Providing consumers with many
great new treat choices and
innovations.
You will find many examples of these
efforts in the pages that follow.
Select Portfolio
Transformation Milestones
1964: Pepsi-Cola introduces Diet Pepsi.
1980: Frito-Lay begins “Light” line of low-
fat snacks.
1989: Frito-Lay launches “1/3 Less Oil” line
of snacks.
1991: Frito-Lay launches SunChips, its first
multigrain snack.
1992: Pepsi-Cola launches Lipton Iced Teas
in the United States.
1995: Baked Lay’s arrives as a major
low-fat snack.
1998: PepsiCo acquires Tropicana.
2001: PepsiCo merges with Quaker Oats,
including Gatorade.
2002: Frito-Lay announces removal of
trans fats from Doritos, Tostitos and
Cheetos snacks.
2004: PepsiCo introduces Smart Spot* symbol.
2006: Walkers introduces Baked Walkers
Crisps with 70% less fat.
2007: Frito-Lay completes the conversion to
sunflower oil across all potato chip
brands in the United States, eliminat-
ing over 50% of the saturated fat in
those brands.
You’ll see it’s been a good year commercially. I believe that is in part
because we have moved our purpose agenda forward.
*See page 21.
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