Pepsi 2007 Annual Report Download - page 16

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Rejuvenating, replenishing,
restoring, refreshing consumers’
thirst all over the Americas 440
million times a day is what we do
in PepsiCo Americas Beverages (PAB).
Across the United States, Canada and
Latin America, PAB is shaped around
great people, great brands and great
consumer insights. We enjoy the
number-one or -two share position
in virtually every market in which we
compete, and we continue to push
the innovation envelope into emerging
growth categories. Our powerful go-to-
market systems allow fast and flexible
service across multiple trade channels.
Here are some examples of how we
performed in 2007:
• PAB already has North America’s
foremost non-carbonated beverage
lineup. Growing our leadership
positions in water, enhanced waters
and isotonics, we’re focused on
building on our hydration advan-
tage. Including restaged SoBe Life
Water, reformulated Aquafina Alive,
the full Propel line, Gatorade Thirst
Quencher and low-calorie G2 — the
single-biggest new product innova-
tion in Gatorade’s history — we now
have the industry’s biggest, most
comprehensive hydration portfolio,
outselling our nearest competitor by
a factor of nearly two to one.
• What’s more, we’ve signed legend-
ary golfer Tiger Woods to develop a
signature line of sports performance
beverages. Representing the first-
ever licensing deal for the Gatorade
brand and Tiger Woods’ first-ever
endorsed sports beverage, Gatorade
Tiger, the first product in the new
line, hit store shelves in March 2008.
• Leveraging consumers’ inherent
love of bubbles, we also have been
working to reinvent carbonated soft
drinks and provide greater variety
in North America. Diet Pepsi Max,
for example, is a great-tasting,
zero-calorie cola with ginseng and
extra caffeine to provide a kick of
energy — a real point of difference.
Launched in January 2008, Tava
is another unique carbonated soft
drink proposition. It’s a zero-calorie,
zero-caffeine sparkling beverage
in three exotic flavor blends. Light,
crisp-tasting Tava is fortified with
essential vitamins, minerals, and
antioxidants, including Vitamins B6,
E, Niacin and Chromium.
• Answering the call for better-for-
you innovation at the breakfast
table (and beyond), we successfully
launched Tropicana Pure Premium
Healthy Heart — the United States’
first national orange juice fortified
with Omega-3 fatty acids.
• In Argentina and Brazil, 7UP H2Oh!
— a lightly carbonated, distinctively
flavored water — is a sensational
new product that could easily
become a global success.
PepsiCo Americas Beverages
PERFORMANCE
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