Pepsi 2007 Annual Report Download - page 17

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Please find page 17 of the 2007 Pepsi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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There are countless other examples of
what we’re doing north and south of
the border — initiatives that will allow
us to selectively seize multicultural
marketing opportunities in the United
States and elsewhere.
Breakthrough marketing is
putting our brands where
they belong — at the core of
pop culture.
We are leveraging the world’s most
interactive communications environment
to get there, creating unprecedented
consumer “buzz” via internet blogs,
online video views and interactive
promotions.
Wherever we operate, we’re offering an
increasingly diverse portfolio of product
choices to more and more variety-con-
scious consumers. Prevailing trends such
as health and wellness will continue to
drive our portfolio transformation and
lead to growth opportunities like our
acquisition of Naked Juice in 2007. Our
R&D and marketing teams understand
we have to move quickly to invest
in better-for-you and good-for-you
products, which is now reflected in our
innovation pipeline.
Going forward, we will continue to
invest in marketing and insights to build
our competitive advantage and acceler-
ate future growth. We have only begun
to show the power of our brands, the
acuity of our strategic vision and the
innovative thinking of our people. Be it
new products, packages or programs,
we are committed to promoting faster
and more efficient transfer
of ideas and best practices
throughout the Americas.
Ciao,
Massimo d’Amore
CEO, PepsiCo Americas Beverages
PepsiCo Net Revenue: $39,474
PepsiCo, Inc. and Subsidiaries
$ in millions
UK/Europe
14%
Middle East/
Africa/Asia
12%
Frito-Lay
North America
29%
Quaker Foods
North America 5%
Latin
America
Foods
12%
PAB
28%
PAB comprises 28% of PepsiCo Net Revenue
PepsiCo Division Operating
Profit: $7,923
PepsiCo, Inc. and Subsidiaries
$ in millions
Latin
America
Foods
9%
PAB
31%
Quaker Foods
North America
7%
Frito-Lay
North America
36%
UK/
Europe
10%
Middle East/
Africa/Asia
7%
PAB comprises 31% of PepsiCo Division
Operating Profit
15