Peachtree 2015 Annual Report Download - page 8

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A GLOBALLY RECOGNISED BRAND
We have established a strong and trusted local brand in
each of our markets as the champion of Small & Medium
Businesses, the lifeblood of our economies. Millions
of customers trust Sage to support them based on our
understanding of the Small & Medium Business space
and local regulatory landscapes, gained through over
30 years of operational experience.
IN A MARKET WITH ENORMOUS POTENTIAL
There are 72 million Small & Medium Businesses in our
currentgeographies* and an estimated 10% of them use
packaged soware solutions to manage their business.
The opportunity to expand the addressed market through
intuitive, smart technology solutions is vast.
FOCUSING INVESTMENT IN OUR CUSTOMER
VALUE PROPOSITION
Our product focus is on Accounting, Payroll& HRand
Payments solutions and we seek to maximise our customer
value proposition through our portfolio investment
strategy. Byconcentrating our resources on growth
products, including global products and local growth
products, we seek to ensure that functionally rich
solutions exist for all customers, regardless of how
they choose to deploy their soware.
* Analysis covering Sage current top ten geographies measured by physical presence
200+
employees
150k
0 – 9
employees
68m
72 million potential customers
10 – 199
employees
4m
R&D and S&M spend in FY15
90%
10%
Growth products
Heritage products
6The Sage Group plc | Annual Report & Accounts 2015
Company fundamentals
Our investment case
We believe in delivering superior shareholder returnsthrough acommitment
to doing business the right way.
Supporting millions of customersgloballyfrom our
presence in 23 countries andgenerating revenues
of £1.4 billion
23 countries