Peachtree 2015 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 2015 Peachtree annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 168

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168

The importance of the cloud was recognised in the 2012 strategy, however we need
to accelerate our development activities to continue to capitalise on the potential
of cloud technologies. Focusing our business and the need to invest in fewer core
products was also recognised in the 2012 strategy and we have made some progress in
that area, however there is more we can do to reduce the number of Growth products
we identify to benefit from a greater share of sales and marketing and R&D spend.
Winning in the Market
Growing our share of an expanding market
“Winning in the market means building market share by earning more customers and a
greater share of wallet. We will do this by delivering innovative solutions and creating
value for customers throughout their entire life, from startup to large multinational.”
— Santiago Solanas, CMO
Our priorities
We are continuing to focus our business and concentrate our
investment on Growth products. Our portfolio of cloud deployed
products caters for all sizes of Small & Medium Businesses. These global
products will be our growth engine in the medium term and will be the
default product choice for new customers unless their particular needs
are beer served by a Local growth product. Our priority is to make the
entire customer sales experience from enquiry toproduct
deploymentas seamless as possible.We have established regional
CustomerBusiness Centres (CBCs) to coordinate the sales of our global
products to new customers and to maintain relationships with
customers as they grow (see page27 for details). We are also investing in
digital to ensure a consistent, modern and user-friendly online presence
across Sage and are developing targeted, effective digital marketing
campaigns.Sage Impact, our onlineportal for accountants and our
Global Partner Programmehave both been launched to support our
community ofpartners.
Why it’s important
As business management soware solutions evolve in a mobile first,
cloud age, they become even more appealing and intuitive for Small &
Medium Businesses to exploit. There is a huge white space opportunity
of soware non-adopters, which we can open up by addressing business
needs with smart technology solutions. We must continue to respond to
the evolving needs of end users in an expanding market to win new
customers and realise our ambition.
The risks that could impact our success
Developing enhanced core product functionality,product integration
and acompelling commercial proposition are all features which help to
drive a competitive advantage but which present execution risks. Read
more about our Competitive Positioning and Product Development, and
Market Intelligenceprincipal risks at page 40.
How we will measure our progress
As we aim for increased market share, the primary measure for winning
in the market is the level of adoption of our global products. Read more
about our KPIs at page 28.
20 The Sage Group plc | Annual Report & Accounts 2015
Strategy continued