Peachtree 2015 Annual Report Download - page 7

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OUR
CUSTOMER
JOURNEY
A
T
T
R
A
C
T
A
C
T
I
V
A
T
E
G
R
O
W
R
E
T
A
I
N
Aract new customers by
winning in the market,
offering customer choice,
supporting a strong
partner and accountant
ecosystem and
providing first
class support
Create
exceptional
customer
experiences to
earn customers
for life.
The lifecycle is supported
by our One Sage culture
and Capacity for Growth
strategic pillars
Develop deeper customer
relationships by bringing
the latest technology
and other benefits of
subscription to inactive
customers
Grow with our
customers by
revolutionising
business,
providing additional
features and services.
Identify when a customer
would benefit from
migrating up to the next
product solution
One
Sage
Winning in the
market
Revolutionise
business
Customers for life Capacity for growth
Read our strategy
on page 16
The Sage Group plc | Annual Report & Accounts 2015 5
FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORT
Routes to market
Our multi-channel
approach is supported
by a network of direct
sales channels, business
partners and accountants.