Omron 2010 Annual Report Download - page 47

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47
Segment Information
Masaki Arao
Managing Officer
Company President,
Social Systems Solutions Business Company
What’s New
Business Strategy and Outlook for Fiscal 2010
Transforming into a solutions business company
In the SSB segment, we forecast an increase of 12.9%
year-on-year to ¥65.5 billion in net sales, accompanied by
a 25.9% decline to ¥2.0 billion in operating income in fis-
cal 2010. (We forecast a 37.0% rise in operating income
before the subtraction of management guidance fees, to
¥3.7 billion in fiscal 2010.)
While capital investment is in a recovery trend, we
anticipate intensifying price competition in our existing
business fields. In these conditions, SSB will continue to
steadily strengthen its business structure while seeking
to expand the capabilities of its solutions business to
resolve its customers’ management issues. This will be
done by building on the trust SSB has cultivated from cus-
tomers associated with railway, roadway, and other social
infrastructure through its project delivery performance and
by applying its strengths in providing services and its abil-
ity to offer one-stop solutions support from equipment
delivery through maintenance and operation.
SSB contributes to creating a safe and secure society
by providing to social infrastructure companies with whom
we have cultivated strong trust systems for “society sur-
veillance” that integrate our sensing and control technology
centered on our core image sensing technology. The envi-
ronment-related business develops solutions for reducing
CO2emissions through a system for “CO2visualization”
involving the monitoring of electricity and gas usage, and
conducts measures for public facilities, such as road traffic
facilities and train stations, to help realize a “low carbon
and energy self-sufficient” eco-city.
SSB aims to realize business growth by achieving the
transformation into a full-fledged solutions company through
the provision of innovative social infrastructure equipment.
New V8 Ticket Vending Machine
The V8 Ticket Vending Machine is our latest
model, which accepts a broader selection of IC
cards and credit cards for payment settlement. It
offers enhanced usability, as the machine’s
wide variety of users will find it easy to operate.
New PG-R Ticket Gate
The new PG-R model railway ticket gates are
slimmer than existing gates, allowing wider
aisles and smoother passage through the gate,
and features an easy-to-read display which
shows the user’s IC card account balance.
Searching for a specified face
Searching for the same individual appearing at different times or at different sites
Camera A
Camera B
⇒
⇒
Identification of specified persons now possible
with our Specified Person Detection System
“Evidence Sensor”—utilizing our face-recognition-
based authentication system
This system can search a collection of stored images of visitors’ faces to instantly
identify specified persons that have visited previously. Potential applications for the
system include identifying important customers, so as to ensure prompt service,
in addition to the usual crime prevention/security applications. The system enables
real-time recognition of facial images captured on camera and recorded on a video
screen, and provides both a visual alert on the screen and an audio message when
a person recorded in the system appears, which reduces the burden of video sur-
veillance. The system is also able to conduct detailed face searches, such as for the
same person appearing at different times or at different sites. The system utilizes
our proprietary “OKAO Vision” face detection and recognition technology devel-
oped using an image database of five million faces collected over a decade to achieve
high-speed, high-precision face recognition processing.