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Feature “Omron in China” China, Our Driving Force for Growth
29
IAB and the Chinese Market
Takashi Ikezoe
Executive Officer
Chairman and President,
Omron (China) Co., Ltd. (Shanghai)
How is IAB perceived in the Chinese
market?
China is often called the “world’s factory,” and
leading manufacturers from countries around
the world are developing production sites in the coun-
try. Competition is also fierce, with companies from
Japan, Europe, the United States, Korea, and Taiwan,
as well as local Chinese companies all vying in what
A
Q
has become a microcosm of global competition.
In this milieu, IAB is perceived as a comprehensive
producer of factory automation (FA) equipment, boast-
ing the world’s leading lineup of products and capable
of seamlessly responding to customer needs through
its complete operating structure of local operations in
development, production, sales, and service support.
IAB also provides high-level technical support to
customers through the affiliations of its sales network
covering all of China with sales engineer (SE) centers
located at its main bases.
In addition, customers regard IAB highly for the sup-
port services provided by the Customer Support Center
in Shanghai, which includes a call center to respond to
any questions that arise in the manufacturing process-
es; a training center for getting first-hand experience
operating the actual equipment that will be used at the
production site; a repair center, which provides prompt
product repair and analysis; and a solution plaza, with
a showroom for numerous new products and for test
operation of the actual equipment.
Chongqing
Beijing
Tianjin
Qingdao
Nanjing
Wuxi
Hefei
Hangzhou Ningbo
Wenzhou
Fuzhou
Xiamen
Shenzhen
Dongguan
Guangzhou
Foshan
Zhongshan
Taipei
Hsinchu
Taichung
Tainan
Suzhou
Jinan
Zhengzhou
Wuhan
Nanchang
Changsha
Kunming
Chengdu
Xi’an
Harbin
Dalian
Shenyang
Sichuan
Yunnan
Guangxi Zhuang
Guangdong
Hainan
Jiangxi
Hunan
Anhui
Guizhou Fujian
Taiwan
Hong Kong
Zhejiang
Jiangsu
Henan
Shaanxi
Shanxi
Shandong
Hebei
Liaoning
Jilin
Heilongjiang
Hubei
Shanghai
IAB Sites in China
Distribution Sites
Sales and Marketing Sites (Branch Offices)
Sales Offices (including Taiwan)
Control Equipment Production and Development Site (OMS)
Customer Support Center
Shanghai
Customer Support Center at Omron (China) Co., Ltd. (Shanghai)
* As of July 2010