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Enter regenerative medicine
contract manufacturing
business and accelerate
launch of stem cell business
Secure the leading position in
the microscope industry
Business Strategies for Medium-Term
Management Plan Update
24 NIKON REPORT 2015
Atsumi Nakamura
Corporate Vice President
General Manager of Microscope Solutions Business Unit &
Department Manager of Marketing Department
We are aiming to remain a business unit that utilizes
science to contribute to people’s health by securing
a leading position in the biological microscope eld
and the early commercialization of products in the
eld of regenerative medicine.
Microscope Solutions Business Unit
Instruments Business
Q What was your impression of the scal year ended March 31, 2015?
Overall, the market environment for biological microscopes, the mainstay product of
the Microscope Solutions Business Unit, was at compared with the previous year.
Although there was steady progress in overseas sales, the Japanese market declined,
reecting a reduction in public spending in Japan. Under these circumstances, as a
result of the initiatives that we have been working on intensively in recent years—
expanding our market share and improving the cost of sales ratio—the Microscope
Solutions Business Unit was able to achieve a prot on its own.
Following the June 2014 reorganization of our corporate structure, under which we
changed from an in-house company system to a divisional system, I feel we have
reached the point at which we can demonstrate clear results as a business unit and
everyone’s awareness has been raised.
Q What will be the focus of your strategies to achieve the Medium-Term
Management Plan?
The biological microscope business currently underpins the Microscope Solutions
Business Unit’s prot. The market seems to be growing steadily, but signicant expan-
sion is not expected. We are thus vigorously promoting sales growth by ongoing
improvements in market share and cost reductions. The investment of sales, general
and administrative expenses is important, and this is an area on which we are focus-
ing. In development, we will continue to focus on microscope-related software. Even
with regard to sales personnel, in view of our share of the market, the market scale,
and future growth potential, personnel distribution will be emphasized in regions with
high-growth potential. In other regions, we will implement measures designed to
improve sales efciency with current levels of resources in those regions.
Message
Overview of Divisions and Business Units