Nikon 2014 Annual Report Download - page 28

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What direction do you foresee for this
business unit?
We have divided the strategy for our business unit into existing
areas and new areas. Our basic direction is to strengthen the
existing business base and apply our technology to new areas,
moving the entire business ahead.
Our existing areas of focus are in the fi eld of biological
microscopes. We believe that super resolution microscopes
incorporating our latest technology, coupled with analytical
software that our customers have requested, will enhance
profi ts in the microscope market. This market as a whole has
reached maturity, however, so we understand it will be diffi cult
to achieve high growth from existing areas alone.
BUSINESS STRATEGY
We see potential market growth, on the other hand, in such
new areas as the stem cell business, an area in which we can
assist in regenerative medicine and drug discovery support. We
regard one of our strengths as live cell imaging technologies for
induced pluripotent stem (iPS) cells and embryonic stem (ES)
cells, and we hope to accelerate this from one of our strengths
into a full business. We are also giving attention to amalgamat-
ing electron and optical microscopes to effectively analyze areas
such as brain structure, a new fi eld that is expected to grow and
a market worthy of the launch of new products.
Interviews with Key People on the Strategy Going Forward
While strengthening the business structure in existing
domains, we will apply technology cultivated in those
fi elds to new domains with anticipated market growth for
a major leap forward in our business.
Atsumi Nakamura
Corporate Vice President
General Manager of Microscope Solutions Business Unit &
Department Manager of Marketing Department
Microscope Solutions Business Unit
Instruments Business
Super resolution microscope system N-STORMImage of iPS cell captured using BioStation CT integrated
cell culture observation system
Refer to “Management’s Discussion and Analysis”
for details on performance. P. 48–51
26 NIKON REPORT 2014