Nikon 2014 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2014 Nikon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 88

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88

To Our Stakeholders
Kazuo Ushida
President
Representative Director
For 98 years, the Nikon Group has cherished
“Trustworthiness and Creativity.” Trustworthiness will
continue to be a pillar to support our business activity,
as we strive to change our business model and create new
value in contributing widely to society and the environment.
Basic Management Policy
Transitioning from hardware to solutions—establishing
a new business model
Under the corporate philosophy of “Trustworthiness and Creativity,” the Nikon Group has
always offered new value and aimed for sustainable growth. In 2017, we will celebrate our
100th anniversary, and this corporate philosophy will remain close to our hearts for as long
as Nikon carries on.
As a fi rst step into the next 100 years, we announced the Medium-Term Management
Plan Next 100 - Transform to Grow (hereinafter, the Medium-Term Plan), to culminate in
the fi scal year ending March 2017. Woven into this title is a determination to resolutely
reform our structure to evolve our business model toward sustainable growth. Until now,
Nikon was grounded in the idea of using its own technology to develop, manufacture, and
market products, so it employed a hardware-oriented strategy. In this rapidly changing
business climate, however, establishing distinction in hardware alone has its limits. We thus
perceived a need to add application software to the hardware that has been our mainstay to
evolve into a solutions-oriented business model and sustain growth in the future. Although
we will continue with a strategy based on our core competencies, we must not attempt to
undertake everything on our own; rather, we must steadfastly deliberate ideas to help solve
problems faced by customers and society. If we can use both hardware and software to
increase our contact with customers, a brighter picture of our new future will emerge.
As growth of our existing businesses slackens, setting up new businesses is becoming
urgent. We have always met challenges head-on, and in these turbulent times we must
further accelerate the commercialization of new businesses. We need to judiciously draw
cash from our robust fi nancial base and existing businesses to establish new businesses as
our next pillars of revenue, while at the same time invest just enough in existing businesses
to make them competitively stronger.
09
NIKON REPORT 2014