Nikon 2014 Annual Report Download - page 18

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Business Lines
Development and manufacture of semi-
conductor lithography systems for the
production of semiconductors used pri-
marily in electronics
Current State
• Market growth is fl at
• Competitive environment remains harsh
• Need new technology to support
advances in fi ner patterning
▲
Requires massive investments
• Improvement in breakeven point needed
Strategic Direction
• Enhance profi tability through structural
reforms
• Achieve 30% market share in ArF
immersion scanners
Business Lines
Development and manufacture of FPD
lithography systems for the production of
LCD and OLED panels
Current State
• Capital investment is fl at in the FPD
industry
• Possess strong technological
capabilities and profi tability
Strategic Direction
• Launch innovative next-generation
product that delivers both high resolu-
tion and high cost performance; protect
our technological superiority by accel-
erating development of the new method
• Promote thorough gains in effi ciency
and cost reductions
• Respond to fl uctuations in demand
with a fl exible production regime
Business Lines
Development and manufacture of inter-
changeable lens-type digital cameras,
compact digital cameras, and other
products
Current State
• Digital camera market is maturing
• Technology supporting basic functions
is maturing
• Basis for evaluating products is shifting
• Room for growth in markets in emerging
countries
• Low costs increasingly important
Strategic Direction
• Launch innovative new products
• Introduce a new marketing strategy
• Gain new depth and new exposure in
emerging markets
• Cut costs from development at every
stage to sales
BUSINESS STRATEGY
Portfolio of Six Businesses
While continuing to fundamentally strengthen its core Precision Equipment and Imaging Products businesses,
the Nikon Group is cultivating the Instruments and Medical businesses, which are positioned as growth fi elds.
The Group will achieve sustainable growth through a portfolio of six businesses—Semiconductor Lithography,
FPD Lithography, Imaging Products, Microscope Solutions, Industrial Metrology, and Medical.
Further Strengthening Business Fundamentals
Semiconductor Lithography
Business FPD Lithography Business Imaging Products Business
Medium-Term Management Plan Next 100 - Transform to Grow
P. 20 P. 22
Business Areas
Precision Equipment Business: Semiconductor Lithography and FPD Lithography Businesses
Instruments Business: Microscope Solutions and Industrial Metrology Businesses
P. 24
16 NIKON REPORT 2014