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Mitsubishi Motors Corporate Philosophy
“We are committed to providing the utmost driving pleasure and safety for our valued custom-
ers and our community. On these commitments we will never compromise. This is the Mitsubishi
Motors way.”
Customer-centric approach
Mitsubishi Motors will give the highest priority to satisfying its
customers, and by doing so, become a company that enjoys
the trust and con dence of the community at large. To this
end, Mitsubishi Motors will strive its utmost to tackle environ-
mental issues, to raise the level of passenger and road safety
and to address other issues of concern to car owners and the
general public.
A clear direction for the development and
manufacturing of Mitsubishi Motors vehicles
The cars that Mitsubishi Motors will manufacture will embody
two major concepts: driving pleasure and safety. Mitsubishi
Motors will manufacture cars that deliver superior driving
performance and superior levels of safety and durability, and
as such, those who use them will enjoy peace of mind.
Going the extra mile
Mitsubishi Motors will pay close attention to even the small-
est details in the belief that this approach will lead customers
to discover new value in their cars, giving them a richer and
more rewarding driving experience.
Importance of continuity
Mitsubishi Motors will continue to manufacture distinctive cars
with the passion and conviction to overcome all challenges.
M
itsu
b
is
h
i Motors Corporate P
h
i
l
osop
hy
“We are committed to providing the utmost driving pleasure and sa
f
ety
f
or our valued custom-
ers and our communit
y.
On these commitments we will never co
mp
romise. This is the Mitsubishi
Motors way.”
C
ustomer-centric approac
h
M
itsubishi Motors will give the highest priority to satisfying its
customers, and by doing so, become a company that enjoys
the trust and con dence of the communit
y
at lar
ge
. To this
end, Mitsubishi Motors will strive its utmost to tackle environ
m
ental issues, to raise the level of passenger and road safety
and to address other issues of concern to car owners and the
g
eneral public.
A clear direction for the development and
manufacturin
g
of Mitsubishi Motors vehicle
s
The cars that Mitsubishi Motors will manu
f
acture will embody
two ma
j
or conc
ep
ts: drivin
g
pleasure and sa
f
et
y.
Mitsubishi
Motors will manufacture cars that deliver su
pe
rior drivi
ng
p
erformance and superior levels of safety and durability, and
as such, those who use them will enjoy peace of mind
.
G
oin
g
the extra mile
Mitsubishi Motors will pay close attention to even the small
-
est details in the belief that this a
pp
roach will lead customers
to discover new value in their cars, giving them a richer and
more rewarding driving experienc
e.
I
mportance of continuit
y
Mi
tsub
i
s
hi M
oto
r
s
will
co
n
t
in
ue
to
m
a
n
u
f
actu
r
e
d
i
st
in
ct
iv
e
ca
r
s
with the
p
assion and conviction to overcome all challe
ng
es.
Drive@earth means that automobiles connect us to the
world. Through trust, Mitsubishi vehicles forge a connection
to customers, to communities and ultimately to the natural
world around us. Drive@earth also means a new emphasis
on environmental issues. It is the simple recognition that
no enterprise makes sense without the context of a healthy
planet, and that automakers have a special responsibility
in this regard. MMC sets as its ideal the synergy between
dynamic and environmental performance, and will continue
to develop technologies that show as much care for the
environment outside as for the occupants within its vehicles.
Dri
ve@
ear
th
means
tha
t auto
mob
ile
s connect us to
th
e
world. Throu
g
h trust, Mitsubishi vehicles
f
or
g
e a connection
to customers, to communities and ultimately to the natural
world around us. Drive@earth also means a new emphasis
on environmental issues. It is the simple reco
g
nition that
no enterprise makes sense without the context o
f
a healthy
planet, and that automakers have a special responsibility
in this re
g
ard. MMC sets as its ideal the s
y
ner
gy
between
dynamic and environmental per
f
ormance, and will continue
to develop technologies that show as much care
f
or the
environment outside as
f
or the occupants within its vehicles.