Mitsubishi 2015 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2015 Mitsubishi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 76

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76

product that leverages Mitsubishi Motors’ strength in the
pickup truck/SUV category. Mitsubishi Motors’ history in Thai-
land and the Philippines dates back more than 50 years, and we
have been operating in Indonesia for more than 40 years. Even
so, we recognize the need to fortify our business foundation
even further. In addition to these countries, we are setting up a
production system in China and working to reinforce our sales
systems in surrounding countries, as well.
Furthermore, we are stepping up our efforts to provide
vehicles that are more attractive on the design front. In March
2015, at the Geneva Motor Show we unveiled a compact SUV
concept car that employs a new front face design concept. By
carrying forward the Pajero’s protective shaping on the bumper
side and form of the skid guards below the bumper, this vehicle
expresses its dynamic and robust functionality in protecting
both the car and the people inside. Going forward, we intend
to deploy this concept consistently across our designs. To sup-
port this system, we have opened a new design studio in
Europe. Located in Frankfurt, the new design studio will
compete with our two design studios in Japan to create global
designs that are distinctively Mitsubishi Motors.
New Triton
New Pajero Sport
MITSUBISHI MOTORS CORPORATION
Annual Report 2015 9