Mitsubishi 2010 Annual Report Download - page 4

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In fiscal 2009, the global economy headed toward a gradual
recovery, after putting the worst behind it, but the recovery was
far from strong overall and economic conditions remained harsh.
Amid this business environment, we began mass production and
sales of our i-MiEV new-generation electric vehicle, and the
i-MiEV received high praise from both customers and the gen-
eral public. In terms of business performance, we successfully
achieved our initial target, which was a return to profitability on a
net income basis.
In fiscal 2010, we will mark the 40th anniversary of our found-
ing. This will also mark the final year of our mid-term business
plan Step Up 2010. We will accurately respond to global struc-
tural changes in automobile demand stemming from the latest
economic crisis, and will take steps to bolster our strengths and
secure steady profits, as well as continue to build the founda-
tions for growth ahead of the next mid-term business plan.
We look forward to your continued support and understanding.
August 2010
Takashi Nishioka Osamu Masuko
Chairman of the Board President
Drive@earth means that automobiles connect us to the world. Through
trust, Mitsubishi vehicles forge a connection to customers, to communi-
ties, and ultimately to the natural world around us.
Drive@earth also means a new emphasis on environmental issues. It is
the simple recognition that no enterprise makes sense without the
context of a healthy planet, and that automakers have a special respon-
sibility in this regard. MMC sets as its ideal the synergy between
dynamic and environmental performance, and will continue to develop
technologies that show as much care for the environment outside as for
the occupants within its vehicles.
To Our Shareholders and Stakeholders
02
MITSUBISHI MOTORS CORPORATION Annual Report 2010