Mitsubishi 2010 Annual Report Download - page 29

Download and view the complete annual report

Please find page 29 of the 2010 Mitsubishi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 72

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72

Responsibility to Society
Main Activities
1. Support for the Next Generation
• Hands-on Lesson Program
The Hands-on Lesson Program began in fiscal year 2005, and is based on
the concept of enabling children to enjoy learning by experiencing the
“real thing.” MMC employees visit children mainly at elementary schools
close to MMC business offices to give hands-on lessons on topics such as
the environment centered on test rides in the i-MiEV electric vehicle, and
car design, with guidance from designers and modelers.
• KidZania
MMC has unveiled an exhibit at KidZania Koshien, which opened
in March 2009, following the success of its exhibit at KidZania Tokyo
since October 2006.
At the Mitsubishi Motors Pavilion, children can experience the
intrinsic attractiveness and fun of automobiles and the pleasure of
driving through activities at a simulated “Driver’s License Testing
Office,” “Rent-A-Car Center,” “Auto Factory” (Koshien only) and “Car
Design Studio” (Tokyo only). By encouraging young people to think and
act on their own in the course of these activities, MMC aims to help
young people obtain the qualities needed for success in the context of
modern social frameworks and in social life, such as teamwork, a posi-
tive attitude, and communication skills.
2. Traffic Safety
• Car School
The Car School is a driving instruction program in which all participants
think, learn and enjoy driving together with instructors in the course of
studying driving techniques, automobiles, safety and other topics.
MMC has been running the Car School program since 1995 as part of
its safe driving educational activities.
3. Environmental Preservation
• The Pajero Forest
MMC has named an approximately three-hectare area of mountain
forest in Hayakawa-cho, Yamanashi Prefecture as “Pajero Forest,” and
has been working to preserve and cultivate the forest while deepening
exchanges with local residents through volunteer activities.
A troop of volunteers, including employees and their families, con-
duct a range of activities in the area, including cutting undergrowth,
installing deer-proof fences, birdhouse construction and nature watching.
As a means of making effective use of these resources, the volunteers
build wooden benches and blocks from wood obtained from forest
thinning activities, and have also opened a wood block workshop.
4. Participation in Local Communities
• Factory Tours
The Nagoya Plant, Powertrain Plant (Kyoto Plant, Shiga Plant),
Mizushima Plant and Pajero Manufacturing Co., Ltd. have opened up
their production lines and other facilities to local elementary schools
and residents as a place for social study.
• Other
MMC conducts other kinds of volunteer activities such as regional beauti-
fication, lending of MMC facilities, and cooperation in regional events.
MMC collects voluntary donations from employees as part of the
“MMC STEP Fund,” and collects donated items as part of its activities
supporting NPOs and other charitable organizations.
Corporate Citizenship Activity Policy
“MMC is actively engaged in community-focused activities to build a sustainable
relationship with society as a good corporate citizen.”
Masao Ohmichi
Senior Executive Officer, Chief Environmental Strategy Officer, Corporate General Manager of CSR Promotion Office and Assistant to President
MMC is tackling four key themes with respect to corporate citizenship activities: Support for the next generation, Traffic
safety, Environmental preservation, and Participation in local communities. These are being promoted as MMC’s “STEP”
corporate citizenship activities based on our corporate philosophy.
1. Support for the next generation
Supporting the education of the next generation to create a prosperous future.
2. Traffic safety
Contributing to traffic safety education and the spread of safe driving to create a
zero-accident society.
3. Environmental preservation Contributing to preservation of our precious global environment.
4. Participation in local communities Contributing to the revitalization and development of regional communities.
27
MITSUBISHI MOTORS CORPORATION Annual Report 2010