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32 MITSUBISHI MOTORS CORPORATION ANNUAL REPORT 2006
380
쎱 ASEAN
The ASEAN region’s auto market represents only around
3% of the global auto market but is a very important
market for MMC, accounting for 17% of total sales. In
fiscal year 2006, MMC is targeting retail sales of
202,000 units in this region.
Currently, the company is focusing efforts on pro-
duction of the
Triton (L200)
one-ton pickup truck in
Thailand. Production and sales of
Triton (L200)
, a global
strategic model, commenced in August 2005, with ex-
ports to Europe beginning the following December.
Building on previous increases in production capac-
ity, Mitsubishi Motors (Thailand) Co., Ltd. (MMTh)
plans to further ramp up capacity by an additional
20,000 units to 200,000 units per annum within fiscal
year 2006. This increase is in light of strong
Triton
(L200)
exports since December 2005. With one-ton
pickups being exported to more than 140 countries
around the world, MMTh is playing a vital role as an
export hub to global markets.
In Malaysia, despite a downturn in shipments of
production parts and components to Proton Holdings
Bhd, MMC signed a new agreement with Proton in
February 2006 that promises to open up new busi-
ness opportunities.
Countries in the ASEAN market pursue distinctive
industrial policies. MMC will thus strive to launch
automobiles that collectively fit the market structure
of each country.
쎱 Other Regions
In other regions, MMC is posting rising sales volumes
fueled by remarkable growth in markets such as Central
& South America, the Middle East, and Africa in recent
years. In these other regions, MMC is targeting retail
sales of 251,000 units in fiscal year 2006, 21,000
units more than in the previous fiscal year.
In Australia, MMC is taking steps to boost overall
sales, such as repositioning
380
in new competitively
priced grades. However, the company faces greater-than-
expected difficulties, reflecting factors such as weak-
ening demand for large sedans due to high oil prices
and intensifying price-based competition. In response,
MMC continues to implement production cutbacks, cost
reductions and other measures in step with market con-
ditions, as part of efforts to rationalize its local produc-
tion operations.
Furthermore, MMC will strive to establish a stronger
market position in Australia through efforts to reinforce
sales of imported vehicles. Specifically, the company
will bring three new models to market—
Triton (L200)
,
Pajero (Montero)
and
Outlander
—and launch additional
model variations, such as a cabriolet model of the
European-made
Colt
.
Continuing on from fiscal year 2005, the company
is working to increase sales by bringing the Thai-made
Triton (L200)
to markets in Central & South America,
the Middle East, and Africa. MMC also plans to launch
the European-made
Colt
in the South African market
and the American-made
Galant
in markets in the
Middle East.