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24 MITSUBISHI MOTORS CORPORATION ANNUAL REPORT 2006
0
100
200
300
400
04 06
05
0
100
200
300
400
500
600
04 05 06
–100
–80
–60
–40
–20
0
04 06
05
Net Sales
(¥ billion)
Retail Sales
(Thousand units)
Operating Loss
(¥ billion)
Regional Topics
MMC’s home market of Japan suffered the greatest nega-
tive impact due to past recall issues. However, numerous
stakeholders, including customers and shareholders, have
expressed their support for MMC, along with their critical
views. Having sincerely taken to heart the input from all
stakeholders, the company is focused on making further
progress with initiatives to restore trust and increase cus-
tomer satisfaction. MMC is targeting higher sales volumes
by offering attractive new models and various sales pro-
motion programs. Along with this higher sales volume, the
company is aiming to improve profitability of sales com-
panies and complete the revitalization plan.
Overview of Fiscal Year 2005
Retail sales in the Japanese market totaled 257,000 units
in fiscal year 2005, increasing 30,000 units, or 13%,
year-on-year. The figure was 1,000 units higher than the
sales volume target of 256,000 units for the year. Growth
was mainly driven by the successful launch of two new
models: the
Outlander
SUV and
i
minicar. Sales of the
Outlander
SUV reached 19,000 units, more than 50%
higher than target, from its launch in October 2005 to
the end of March 2006. The
i
minicar achieved sales of
over 16,000 units in the first two months following its
launch in January 2006.
As a result, Japanese sales in fiscal year 2005 rose
22% over the previous year to ¥504.1 billion. The oper-
ating loss was ¥55.3 billion, an improvement of ¥41.7
billion year-on-year.
Plans for Fiscal Year 2006
MMC is targeting Japanese retail sales to surpass the
300,000 unit mark in fiscal year 2006. This reflects
the planned launch of three new models, together with
various special editions of current models. MMC also
expects both the
Outlander
SUV and the
i
minicar to
continue selling well.
Three limited editions have been launched in the first
half of the fiscal year. These included a premium luxury
version of the
Outlander
SUV,
G-Limited Edition
, along
with two special versions of the
i
minicar—
i Play Edition
,
which features a special slot to fit an iPod® nano music
player, and
i Limited
. MMC also aims to boost sales with
a number of improvements to other existing models, such
as
Colt RALLIART Version-R
. In addition, new versions
of the
eK Wagon
and
eK Sport
models are scheduled to
go on sale during the first half.
Japan
eK Wagon (launched September 2006)
(FY)
Plan*
*MMC revised targets for fiscal year 2006 when it released fiscal year 2005 full-year financial results on April 27, 2006.
(FY) (FY)
Plan* Plan*