Mattel 1999 Annual Report Download - page 8

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interactive products, including new IntelPlay introductions resulting from our partnership with
Intel. As with last year’s very successful QX3 Microscope, the Digital Movie Creator and
Computer Sound Morpher will allow children to see and do things they’ ve never done before.
We are very pleased to have Bernard Stolar heading Mattel Interactive. Bernie became
part of the Mattel family in January of this year, with a solid background in establishing and
transforming interactive brands. Having helped launch Dreamcast for Sega and Playstation for
Sony, Bernie is the right leader to establish Mattel as a player in the interactive arena.
STRATEGY
The growth strategy which Mattel has developed combines all of the company’s strengths
in order to cross-capitalize on our key attributes. Our strategy consists of three components.
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