Mattel 1999 Annual Report Download - page 5

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Please find page 5 of the 1999 Mattel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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BOYS/ ENTERTAINMENT
The Wheels category – which includes Hot Wheels, Matchbox and Tyco R/ C – is our largest
boys’ business at more than $75 0 million in annual sales. Our Wheels business has more
than tripled in the last three years under the leadership of Matt Bousquette, President of
Boys/ Entertainment. Matt rejoined Mattel in 199 5 , having served in boys’ toys marketing
in the 19 8 0 s.
He also leads our Entertainment category, which includes Nickelodeon, Disney, and our all-
new Max Steel extreme sports action figure line tied to an animated series on Kids’ WB! Mattel
Entertainment capitalized on the box office success of Toy Story 2 in 1999 , and Matt and his
team brought home one of the most sought-after licenses of all time earlier this year when
Warner Bros. Worldwide Consumer Products named Mattel the worldwide master toy licensee for
Harry Potter. Toys based on the best-selling books will debut later this year, and a more exten-
sive line will be introduced in 2001 , timed for the release of the first Harry Potter movie.