Marks and Spencer 2007 Annual Report Download - page 18

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16 MARKS AND SPENCER GROUP PLC www.marksandspencer.com/annualreport2007
INNOVATION
product
Innovation in food is what sets
M&S apart from our competition
as we continue to develop new
products and new methods of
production.
We introduced new, tastier fish
and meat products from unique
breeds that we developed with
our suppliers, such as our
‘Lochmuir Salmon’.
Developed using similar
principles to our ‘Oakham
Chicken’, the salmon are kept in
large saltwater pens with lower
stock levels than recommended
industry standards.
The farms have been selected
for their lower environmental
impact and our high standards
of fish care are recognised by the
RSPCA. Thanks to a specially
formulated feed, similar to the
diet of wild salmon, one portion
of the salmon provides the
Government’s recommended
weekly allowance of Omega-3.
From September 2006 we
replaced all fresh farmed salmon
with ‘Lochmuir Salmon’. By
autumn 2007, all our chilled
salmon products will be made
with ‘Lochmuir Salmon’.
As part of our additive reduction
programme we were the first
major retailer to remove
hydrogenated fats, which have
been associated with the risk of
higher cholesterol levels, heart
disease and diabetes, from all
the food we sell.
We also launched a new range
of 120 ‘Nutritionally Balanced’
ready meals to help customers
maintain a healthy, balanced diet.
Introduced in October 2006, the
range already represents 25%
of our total ready meal offering.
Developed in response to
growing customer awareness
about health, the range took
18 months to develop and
includes dishes inspired by
cuisines from around the world.
All of the new dishes are based
on Government guidelines for
balanced calorie, fat, salt and
sugar content and, like all M&S
ready meals, the range is free
from artificial colours, flavours
and hydrogenated fats. All the
products in the range are total
meal solutions, which means our
customers don’t need to add any
accompaniments which would
impact on the nutritional content
of the whole meal.