Louis Vuitton 2008 Annual Report Download - page 6

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Our continuing growth strategy
I would like to highlight one other point: in troubled times,
consumers have a need, more than ever, for reference points.
In this regard, I believe I can say that our leading brands have
strong, timeless values, which carry a true message of quality
and a real promise of excellence. We will continue to support
these brands so that they can once again assert their authen-
ticity through powerful and qualitative innovation as well as
creative marketing.
We will also support them as they expand geographically. In
recent years, we have conquered new territories. Thanks to
an early presence in the emerging countries, some of these
markets are already important pillars of our growth. China, for
example, has become the biggest market for Hennessy cognac
and is the second largest customer base for Louis Vuitton
worldwide. The Group’s more recent moves are also very
promising. Glenmorangie and Benefit have been hugely
successful in Asia, Sephora in Eastern Europe, Marc Jacobs in
Europe, Hennessy in Vietnam etc. In short, we will be on the
front foot in all markets where we see strong growth potential.
During the various crises that LVMH has encountered throu-
ghout its history, our Group has always known how to concen-
trate on its priorities and to take advantage of the strength
of its brands to reinforce its leadership of the worldwide luxury
goods market. Our decentralized organization fosters a spirit of
enterprise and also, therefore, reactivity - an essential quality
in periods of uncertainty. I know I can count on the men and
women in LVMH to meet the numerous challenges ahead and
to prepare our Group to continue its growth.
5 February 2009
Bernard Arnault
Chairman & Chief Executive Officer
LVMH010_2008_GB:Mise en page 1 24/03/09 11:10 Page 7
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hairman’s Message
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