Louis Vuitton 2008 Annual Report Download - page 21

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The Diptyque box evokes the art of blending cognac and invites us into the very private work-setting
of Hennessy’s cellar master. The two bottles suggest the "roller bottles" that Hennessy traditionally
uses during its tastings. They hold two of the brand's rarest eaux-de-vie which form the basic pillars
for some of the most prestigious Hennessy cognacs.
PASSIONATE ABOUT CREATIVITY 19
T
he LVMH Wines and Spirits business group focuses its growth
on the high-end segments of the market. The world leader in
champagne, LVMH also holds sparkling and still wines from the
world's most famous wine-growing regions. The Group is also the
world leader in cognac with Hennessy and, as a means of comple-
menting that historic business, is expanding its presence in the
luxury spirits segment. The portfolio of brands is backed by a powerful
international distribution network.