Louis Vuitton 2008 Annual Report Download - page 33

LVMH010_2008_GB:Mise en page 1 24/03/09 11:12 Page 34
Th e m an y creat ive d eve-
lo p m en t s w ill b e su p p o r-
t ed by an a m b it io u s
com m u n ica t io n s p o licy.
M ad o n n a w ill b e t h e face
o f t h e fash io n cam p aign
early in t h e year. Th e in sti-
t u t io n al ca m p aign u sin g
ico n ic celeb rit ies w ill co n t i-
n u e, a n d a n u m ber o f
even t s t o h igh ligh t Lo u is
Vu it t o n 's t ies to th e art
w o rld w ill b e o rgan ized .
Th e b ra n d w ill co n t in u e t o
exp a n d it s ret a il n et w o rk
t o stren gt h en its p resen ce
in th e m o st p ro m isin g
m arket s. A n u m b er o f n ew
st o res a re p lan n ed in all
regio n s, w it h p art icu la r
em p h asis o n Ch in a a n d
Ko rea. A h igh -p o t en t ial
st o re w ill o p en in Du ba i.
Fen d i w ill co n t in u e t o
cap italize o n its h eritage
in leat h er go o d s by la u n -
ch in g a n ew lin e t h at
sh o u ld be ext rem ely
su ccessfu l. Th e b ra n d w ill
en h a n ce it s o ffer in acces-
so ries a n d co n t in u e t o
exp a n d it s st o re n et w o rk
select ively t o m eet it s p ro -
fit o b ject ives.
Ca p it a lizin g o n Do n n a
Ka ra n ’s gen u in e t a len t fo r
u n d erst an d in g t h e asp ira-
t io n s an d lifest y le o f t h e
w o m an o f to d a y an d
t ran slat in g t h em in t o h er
fa sh io n , t h e bran d w ill
fo cu s in it s co llect io n s o n
it s ico n ic m o d els an d best -
sellers.
All t h e fash io n bran d s, b a sed
o n t h e o b ject ives an d
vario u s st a ges in t h eir in d i-
vid u a l st rat egic p lan s, w ill
con t in u e m o re t h a n ever t o
fo cu s o n im p ro vin g fu n d a -
m en t a ls. Pu cci an d Celin e
w ill in tro d u ce t h e first
collect io n s fro m t h eir n ew
d esign ers.
Tribute to Stephen Sprouse
2001: at the request of Marc Jacobs, American
artist Stephen Sprouse, now no longer with
us, placed his graffiti on the Monogram
fabric. Sold out in only a few weeks,
the products from the collaboration
of the two designers became
collectors' items.
January 2009: on the
occasion of a retrospec-
tive organized by a New
York gallery, Louis Vuitton and Marc Jacobs
pay tribute to Stephen Sprouse by creating
a collection inspired by their initial collabora-
tion. The two leather lines in a limited edition
carry the motifs which, according to Marc Jacobs,
best represent the heritage of Stephen Sprouse:
the graffiti and the rose. Bracelets, bag clips,
stoles, sun glasses... as well as shoes, ready-to-
wear in flashy colors, and even jewelry round
off this collection.
PASSIONATE ABOUT CREATIVITY 31