Louis Vuitton 2008 Annual Report Download - page 31

Download and view the complete annual report

Please find page 31 of the 2008 Louis Vuitton annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 80

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80

LVMH010_2008_GB:Mise en page 1 24/03/09 11:12 Page 32
Trends for the other
brands in the business
group
Demonstrating the effectiveness of the
growth model defined by its new mana-
gement team, Donna Karan achieved
a record year despite a year-end impac-
ted by the economic conditions. The
brand clearly reaped the benefits of the
in-depth work performed to focus its
strategy and creative teams on the his-
torical values that have made it a cult
brand and to improve the coherence of
its different collections.The luxury Donna
Karan Collection line significantly boos-
ted revenue and profitability between
2006 and 2008. The DKNY line also
maintained regular growth in terms of
revenue and profitability in all segments
in which it is deployed: ready-to-wear,
footwear and accessories. In August
2008, a new DKNYC line was launched
and was well received by retailers. All
these elements helped to increase the
solid status of the brand as it faces a very
uncertain environment in 2009, and pro-
mise the company good prospects for
medium-term growth.
In line with its strategic plan, Loewe
spent 2008 establishing solid bases for
future years by conducting major work
on its brand identity, renewing products
and renovating its boutique concept.
The boutique project was entrusted to
architect Peter Marino. New Artistic
Director StuartVevers introduced his first
collection.While the emblematic leather
goods lines Amazona and Nappa Aire
continued to be successful, the designs of
Stuart Vevers proved to be highly pro-
mising. Loewe's new communications
campaign highlights the modernity and
desirability of the brand while at the
same time strengthening the reference
to its Spanish roots and its unique exper -
tise in leatherworking. The Loewe retail
network consisted of 133 stores as of
December 31, 2008. The first store desi -
gned with the new concept will open in
Valencia, Spain in March 2009. (
Marc Jacobs continued to record
solid revenue growth. The improvement
of its profitability confirmed the remar-
kable vitality of the brand.The success of
the Marc by Marc Jacobs line in both
ready-to-wear and leather goods was
one of the main factors driving this
growth. A line of Marc by Marc Jacobs
fantasy jewelry was launched in 2008. In
this rapidly expanding segment, the
brand is already taking excellent compe-
titive positions.The new leather products
in the Collection line were well received
by both customers and the press.
Watches and eyewear also posted strong
Marc Jacobs
PASSIONATE ABOUT CREATIVITY 29