Louis Vuitton 2008 Annual Report Download - page 46

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LVMH010_2008_GB:Mise en page 1 24/03/09 11:13 Page 47
Watches
Jewelry
M an u fact u re
Zen it h co n t in u es
t o m o ve
it s p o sitio n in g
u p scale
Founded on the classic models in the
Chronomaster and Class collections,
Zenith's revenue growth in 2008 was
also driven by amazing complexities in
the watch movement such as the
Minute Repetition and the Zero G Tour-
billon, which illustrate the extraordinary
expertise of the watchmaker. It works
equally on developing the specific needs
of other Group brands.
Its El Primero movement continues to
be an icon of Swiss watchmaking and
allows Zenith to regularly offer for retail
safe value and reliable innovations des-
ired by those who love fine watches.
Ch au m et :
t arget ed gro w t h
In 2008, Chaumet expanded its pre-
sence in several of its key markets
– Hong Kong, China and the Middle
East – and streamlined its operations in
Korea. The brand recorded steady
growth in France and gained market
share in Japan.
Its jewelry collection Attrape-Moi si tu
m’aimes, to which new designs were
added, contributed to further sales for
high-end jewelry.The emblematic Liens
jewelry line from Chaumet was expan-
ded with the addition of the Premiers
Liens ring, and generated substantial
growth. A new jewelry collection, Le
Grand Frisson, was introduced in 2008.
International star Sophie Marceau
became the embodiment of the brand
in a new advertising campaign with six
visuals titled "L’Empire des Sentiments".
So p h ie
M arceau
interprets
« L’Empire des Sentiments »
Sophie Marceau, the face of Chaumet, is the heroine of its new
ad campaign "L’Empire des Sentiments", the story of a lovers' meeting.
The campaign unfolds like a story board, with movie staging
and continuity of place. Six scenes express six states of love portrayed
by Sophie Marceau who wears different jewelry collections from Chaumet.
Seduction, head over heels, addiction… the story orchestrated
by photographers Jannis Tsipoulanis and René Habermacher reminds
the viewer that jewelry for lovers – the Emperor Napoleon gave jewelry
to the women in his life – made Chaumet famous ever since it was
founded in 1780.
44