Louis Vuitton 2008 Annual Report Download - page 20

Download and view the complete annual report

Please find page 20 of the 2008 Louis Vuitton annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 80

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80

LVMH010_2008_GB:Mise en page 1 24/03/09 11:11 Page 21
Christophe Navarre
President
of the
Wines and Spirits
business group
“
I
nvest
in our
primary
growth
drivers ”
In our historic markets as in the emerging
countries, more and more consumers are
looking for quality and selecting inter -
national brands. Our goal has always been to
serve those aspirations and it is based on a
value strategy. In the difficult environment
that will dominate 2009, we hold many assets:
the prestige of our brands and the way they
complement each other in terms of positio-
ning within each market segment; the solid
distribution of our activities between establi-
shed markets and emerging countries; our de-
centralized organization, close to the field
and in direct contact with each market; our
powerful distribution network. In the coming
months, our investments will be rigorously
focused on our principal growth and profita-
bility drivers. Innovation will play a key role
and will help us to reinforce our position
as the global leader in high-end wines and
spirits.
Revenue
EUR million
2006
2,994
2007
3,226
2008
3,126
Profit from
recurring operations
EUR million
2006
962
2007
1,058
2008
1,060
Sales volumes
million of bottles
Ch am p a gn e
2006
59.9
2007
62.2
2008
57.6
Co gn ac
2006
55.3
2007
60.9
2008
57.7
Investments
EUR million
2006
104
2007
189
2008
158
Revenue by geographic region of delivery
in %
8% France
31% Rest of Europe
24% United States
6% Japan
19% Rest of Asia
12% Other markets
SPIRITS
WINES
18