LinkedIn 2014 Annual Report Download - page 10

We also provide other products to help our members develop their professional networks including:
Introductions, which allows one member to request an introduction to another member through a
mutual connection; People You May Know, which recommends members whom you may already know
and with whom you may want to create a first degree connection; Address Book Importer, which allows
members to quickly and easily import contact information from their existing digital address books to
LinkedIn; and People Following, which allows members to follow individuals or groups on LinkedIn.
Access to Knowledge, Insights and Opportunities
•Network Updates. Network Updates provide a real-time stream of data from professionals and
professional sources, personalized for each member. The stream allows each member to control
and select data by relevancy and remain up-to-date on what is happening in their professional
world.
•Pulse. Pulse enables our members to be better informed in their everyday jobs by showing
them relevant news that has been collected and organized by the members in their networks
and fellow professionals in their industries.
•Influencers. LinkedIn Influencers provides a publishing platform for thought leaders to post
unique knowledge and professional insights on LinkedIn. Members can follow these individuals
to receive relevant content directly in their Network Updates and email. Members can ‘‘like’’ and
comment directly on posts and share these insights with their networks.
•Slideshare. Slideshare provides our members with access to the world’s largest community for
sharing presentations on the Internet. Slideshare supports a wide variety of rich media including
presentation files, documents, PDFs, videos and webinars.
•Groups. Groups provide a forum for our members to discuss topics of interest and meet and
interact with other professionals who share those interests and have opinions and domain
expertise in specific areas. Group members are able to discuss, share, comment and make their
group memberships part of their profiles.
•Company Pages. Company Pages provide members with a holistic view of a company. By
aggregating data across the members employed at a particular company, we can show which
members have recently joined a company, recently changed their title at a company or recently
left a company. Members can also see who they know at a particular company. Companies can
add information to their profiles including information about careers at the company and can
highlight specific brands and products via Showcase Pages. Members can follow companies and
automatically receive recent updates and recommend products and services.
•Jobs. Members actively seeking job opportunities can find millions of open jobs posted on
LinkedIn. Jobs include suggestions for relevant positions through paid posts as well as open
roles from companies’ career sites, applicant tracking systems and third-party sites.
•University Pages. University Pages provide students, prospective students, and alumni access
to insights and information on thousands of universities globally. Members can receive updates
on campus news and activities from the schools themselves and engage with both the campus
community and alumni of schools. Additional tools such as University Rankings, which use
alumni career outcomes to rank schools for specific careers, and University Finder, which show
the most attended schools for a given career, offer new ways for students to navigate one of
life’s biggest decisions: choosing where to go to school and what to study.
•LinkedIn Alumni. LinkedIn Alumni provides our members with insights about the alumni of their
schools, enabling members to easily explore alumni career trends, make connections, and find
opportunities. The product allows members to dynamically analyze the career trends of their
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