LeapFrog 2004 Annual Report Download - page 14

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200 interactive book titles and over 450 interactive assessment cards, for a total of over 6,000 pages of interactive
content. The interactive content includes instruction and assessment for subject areas such as early literacy, early
childhood, reading, language arts, math, science, English language development and special education. Our
multi-sensory classroom programs include:
•LeapTrack assessment and instruction system (kindergarten through 5th grade). Our flagship
SchoolHouse product, the LeapTrack assessment and instruction system, is an instructional management
system using the LeapPad platform, re-writable flash memory cartridges, a LeapPort cartridge station
and a CD-ROM-based computer program to instruct and assess students in kindergarten through 5th
grade. Test results are uploaded from the LeapPad platform via the re-writable flash memory cartridge
to the management system for immediate scoring and evaluation. These tests correspond to state
standards, giving teachers an early opportunity to monitor the performance of their students in subject
areas such as reading, math and language arts. Based on each student’s individual results, the system
then prescribes individualized instructional content for each student, which is available for immediate
download via the re-writable flash memory cartridge for use on the LeapPad platform. The LeapTrack
system includes 12 LeapPad or Quantum LeapPad platforms for use in the classroom.
•The Literacy Center (pre-kindergarten through 2nd grade). The SchoolHouse Literacy Center is a
curriculum for reading instruction with pre-kindergarten, kindergarten and grade 1+ editions that offer an
interactive multi-sensory approach to developing early literacy skills. The program includes whole-class
instruction as well as small-group and individual work using our LeapPad platform outfitted with
headphones, our LeapDesk and LeapMat interactive products and an array of posters, books, activity cards
and sing-along music for the classroom. We offer manuals to help teachers incorporate books, activity
cards and other materials into an effective daily lesson plan. Some packages include backpacks to
encourage students to take their LeapPad platforms home for additional practice and parental involvement.
•Language First! program (kindergarten through 2nd grade+). Our Language First! Program is an
English language development program for kindergarten through 2nd grade and is designed to help
teach English to children with limited English proficiency or for whom English is not their primary
language through the use of 36 interactive LeapPad books. Over the past few years, many states and
school districts have moved away from bilingual education for non-English speakers in favor of English
immersion programs. The Language First! program is designed to help children gain these required
language skills.
•Ready, Set, Leap! program (pre-kindergarten). The scope and sequence of the Ready, Set, Leap!
curriculum, which is designed for the pre-kindergarten market, covers subject matter in language and
early literacy, mathematics, social studies, science, fine arts, health and safety, and personal and social
development, as well as physical development. This research-based program uses LeapFrog
SchoolHouse’s award-winning personal learning tools, including the LeapPad platform, the LeapDesk
workstation, the LeapMat learning surface, and the Imagination Desk learning system, to create a
multisensory, hands-on learning experience. This program has been adopted by the Texas State Board of
Education.
Advertising and Marketing
Our advertising and marketing strategy is designed to establish LeapFrog as the leading provider of
engaging, effective and affordable learning solutions for the infant through high school audience and as a brand
that parents and educators will seek to supplement a child’s educational needs. We use a variety of advertising
and marketing tools to implement our strategy, including network and national cable television advertisements
and national print advertisements that feature our LeapFrog brand and our “Learn Something New Every Day”
consumer campaign that highlights the educational nature and extended life of our products. We are able to
feature our products through cooperative print advertisements in local newspapers with key retail chains. These
advertisements, run by our retail partners such as Toys “R” Us, Wal-Mart, Kmart and Target, highlight the
availability of particular LeapFrog products at these retail outlets.
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