LeapFrog 2004 Annual Report Download - page 13

created in conjunction with The Princeton Review, as well as a program that lets children input addresses and
phone numbers. Additional content cartridges are available with test questions from over 250 textbooks used in
schools across the United States.
Fly Pentop Computer (3rd through 8th grades)
In January 2005, we announced our newest platform product, the Fly pentop computer. The Fly pentop
computer is an optical scanning, audio-enabled digital pen that brings computer interactivity to the pen and paper
experience. Using special Fly paper, cards or other materials enabled for the Fly pentop computer, users will be
able to get homework help in math or spelling, translate words into other languages, play games with interactive
collectible playing cards, compose music and more via real-time audio feedback as they write and draw. Our new
Fly platform is designed for the “tween” and teen markets. The Fly pentop computer is scheduled to be available
in Fall 2005 at select retailers in North America.
Stand-Alone Products
Our variety of stand-alone educational products are designed primarily for children who are too young to
use our platforms effectively. These stand-alone products help develop fine motor skills and color, sound and
letter recognition. These products are generally affordable and simpler to localize for foreign markets than our
platform and content suites. Some of our more popular stand-alone products include:
•LeapStart Learning Table—a learning table designed for infants and toddlers to refine motor skills,
introduce letters and numbers and encourage development;
•Fridge Phonics Magnet Set—a magnetic letter set designed for preschoolers and kindergarteners that
teaches letter names, letter sounds and learning songs; and
•Explorer Globe—an interactive, touch-sensitive globe utilizing our NearTouch technology designed for
older children and teens that introduces interesting facts about continents, countries, capitals, currency
and more.
International Consumer
Our international consumer strategy includes the creation of LeapFrog products in foreign languages as well
as marketing English-language products as tools for learning English as a foreign language. As of December 31,
2004, our products had been marketed and sold in six languages and more than 25 countries, including the United
Kingdom, Canada, France, Australia, Japan, Germany, Mexico and Spain. We currently sell our My First
LeapPad and LeapPad platforms in countries where we have created content for our platforms in the local
language. We have created British English content for the U.K. market and have developed a variety of our
content in other languages, including French, German, Japanese, Korean and Spanish. We market and sell to
international consumer markets local language versions of some of our stand-alone products, including French
and Spanish versions of the Discovery Ball, Learning Drum and Learning Table. These stand-alone products,
with their limited set of content, are typically easier to localize than our platform and content suites.
We sell our LeapPad platform to the private education market in Japan through our relationship with
Benesse Corporation, a supplemental educational materials company, which is currently distributing a co-
branded CoCoPad version of our LeapPad platform to preschool to 3rd grade level subscribers of its educational
program.
Education and Training (SchoolHouse)
Our SchoolHouse division, part of our Education and Training group, offers supplemental pre-kindergarten
through 8th grade school curriculum programs that incorporate our proprietary technology personal learning
tools, or PLTs, and research-based instructional principles. Our SchoolHouse division curriculum provides over
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