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An Avid Supporter of Culture and the Arts
30 Victor Company of Japan, Limited
preparing for the UEFA EURO 2008TM, which will be co-
hosted by Switzerland and Austria, so that we can share
“The Perfect Experience” with customers via this event.
In addition, JVC’s AV products bring the game to fans
who are unable to root for their team from the stands
because they could not acquire tickets or the venue is simply
too far away. We aspire to develop high definition technolo-
gies and products that deliver the inspiration and excitement
of sports by making viewers feel as if they can actually hear
the crowd’s cheers and feel the players’ emotions.
Inspiration through Music: JVC Jazz Festivals
With the love of music in
its corporate heart, JVC
has been offering the JVC
Jazz Festival since 1984
to give audiences world-
wide a chance to enjoy
live jazz. This program
has been one of JVC’s contributions to the world’s music
culture.
Jazz musicians create soulful tunes out of their own imagi-
nation, their own inspiration. Melodies travel new, unexpect-
ed, and surprising paths, making no two performances
exactly the same. It is what sets jazz apart as a musical
movement, and it is why jazz has thrilled, excited, and
captured the minds of music lovers the world over. The spirit
Sponsoring Sporting Events: International Soccer
Tournaments
JVC lends its hand to a
range of sports in numer-
ous countries around the
world, supporting events
and sponsoring teams so
that as many people as
possible can enjoy the
inspiration and excitement that sports offer, or what we like
to call “The Perfect Experience.”
In particular, we have been closely involved in the UEFA
European Football Championship. An official partner since
the 1980 UEFA tournament held in Italy, JVC has provided
comprehensive support for this major soccer event for more
than two decades to deliver to people the excitement and
passion of one of the world’s most loved sports.
Our backing of the event goes beyond mere sponsorship.
Holding the championships requires ample hardware—from
TV monitors to audio and visual equipment for the stadium—
and we help out by providing AV equipment and other prod-
ucts. At last year’s Portugal tournament, supporters from
around the world viewed games that they did not have tickets
for on a giant screen set up in the center of town in Lisbon.
Perfect strangers brought together by their passion for soccer
watched the players intensely, their emotions swinging
between elation and despair with every play. We are currently
Photo by Action Images/Andrew Couldridge
James Carter at the 2004 JVC International
Jazz Festival
JVC is committed to ensuring as many people as possible have the opportunity to share the inspi-
ration and excitement that sports and the arts can offer. This thinking has underpinned our wide-
ranging cultural activities over many years, mainly in the form of support for music, the arts, and
sports. Bringing the magnificence of the arts and sports to people is just one of the ways we
make our brand statement “The Perfect Experience” ring true. We want you to experience the
wonder of the moment. It is what we are all about.