JVC 2005 Annual Report Download - page 10

management. In addition, we will strive to practice a perfect blend of bottom-up and top-down
management to realize even faster management and operations.
Our second key objective for fiscal 2006 is to deliver music and images with the power to
move people—a vision that has been at the heart of JVC since its birth. With high definition gain-
ing momentum, there is no better time than the present to go beyond high specifications to deliv-
er music and images that appeal to the senses and are truer to life than ever before. Through this
pursuit, we aim to solidify our position as a company that truly creates value for customers by
delivering inspiration.
Fuel for Our Development
Our business attitude comprises three approaches: customer-first, which involves focusing on
customer happiness and satisfaction; professionalism, which encompasses self-motivation, inde-
pendence, and the importance of leaders who can inspire their staff while improving themselves;
and empowerment and commitment, which refer to fostering a personal responsibility and the
idea that everyone is a manager. This business attitude is the bedrock of our technological
prowess, which we are using to achieve our business vision of offering new ways to communi-
cate through music and images. This, in turn, makes our brand statement—The Perfect
Experience—and the thinking behind this statement—to create moving experiences and provide
total customer satisfaction—ring true.
I am confident that our new technology center in Yokohama, “Techno WING,” which was
completed in April 2005, will play a leading role in delivering “The Perfect Experience.” We
entrusted the naming of this center to employees who have been with us for five years or less—a
reflection of the great expectations that we have for these individuals. The name that they creat-
ed—Techno WING—alludes to the desire to be winners at the forefront of innovation working
together seamlessly as a team. It is home to roughly 1,000 employees, mainly consumer elec-
tronics engineers, who are working to improve communication and speed up product develop-
ment through active and open discussion. The center is designed to facilitate the passing on of
valuable implicit knowledge possessed by veterans and the fulfillment of JVC’s potential.
Moreover, the center is bound to be a powerful force propelling JVC toward its goal of establish-
ing itself as a technology-driven company.
Active communication throughout the entire Group and employees who take the initiative to
put forth innovative ideas are key to our growth. Employees who are not passive or satisfied with
maintaining the status quo, can think and act out-of-the-box, and are not afraid to express and
to exchange their real opinions are the driving force behind the Company’s development. JVC is
a magnet for these types of people, and we will endeavor to use the power that this gives us to
enhance our corporate value and live up to our stakeholders’ expectations.
July 2005
Masahiko Terada
President
8Victor Company of Japan, Limited