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Victor Company of Japan, Limited 17
introduction of new models, to grow, and we aim to sub-
stantially boost sales of HD-ILA rear projection TVs, by
enhancing the product lineup through the addition of mod-
els with larger screens and models designed for full HD
broadcasts. In addition, we will strengthen retail partner-
ships with national accounts while reinforcing strategic
partnerships with local mass market retailers with the goal
of more than doubling sales.
Europe
In fiscal 2005, JVC struggled in Europe amid delays in new
product launches and deteriorating market conditions,
including the rise of non-branded home theater products.
In fiscal 2006, we will shore up channel-specific market-
ing to expand sales of video cameras, LCD TVs, and other
AV products. At the same time, we will work to get home
theater products back on track and increase sales in
Russia and Eastern Europe. In addition, JVC is an official
sponsor of the UEFA EURO 2008TM. In preparation for this
major football event, we will develop various marketing
activities while endeavoring to enhance our brand image.
Asia and the Middle East
In fiscal 2005, sales of car electronics and LCD TVs grew,
while sales of video cameras were weak.
In fiscal 2006, we aim to generate double-digit sales
growth by taking our brand power in the Middle East—our
largest market in this region—to the next level, especially
in regard to displays and camcorders. We are also work-
ing to strengthen sales of such products as video cameras
and displays in Singapore as well as aggressively develop
new markets in India and elsewhere with Singapore as the
base. In China, we are looking to storm the home theater
market and generate synergies with audio products and
DVD recorders via the introduction of HD-ILA rear projec-
tion TVs as part of efforts to further expand sales.
Moreover, we will endeavor to boost sales of car electron-
ics products and establish a solid position in the camcorder
market with our “Everio” line of hard disk camcorders.
Japan
In fiscal 2005, sales of LCD TVs and DVD recorders expe-
rienced tremendous growth, leading to a substantial rise in
revenues.
In fiscal 2006, we will work to achieve double-digit
growth in sales, keeping our focus on LCD TVs, cam-
corders, and three-in-one DVD/VHS/hard disk combo
recorders. In addition, we will leverage our HD-ILA rear
projection TVs to build a greater presence in the large-
screen, flat-panel TV market. At the sales front line, we will
continue to conduct detailed follow-ups, strive to expand
our share of sales at major mass market retailers, restruc-
ture our network of partner stores, and work to bolster our
sales prowess.
Eiichi Tsuchiya
President, AV & Multimedia Company