Incredimail 2008 Annual Report Download - page 99

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- 2 -
PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE
COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES
EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS.
with the applicable Agreement;
“
AdSense for Search Services
”
means the provision of keyword targeted hyperlinked advertisements in accordance with the applicable
Agreement;
“
AdSense for Search Site
”
means the web site(s) located at the URL(s) stated in the applicable Order Form or as otherwise agreed
between the parties in writing from time to time;
“
Advertising Results Set
”
means an AdSense for Content Set and/or an AdSense for Search Set (as applicable);
“
AFC
Ads
”
means Qualifying Ads provided by Google to Customer under an Agreement through the AdSense for Content Services.
“
AFS Ads
”
means Qualifying Ads provided by Google to Customer under an Agreement through the AdSense for Search Services.
“
AFC Revenues
”
for any period during the Services Term means ad revenues that are recognised by Google in such period and attributed
to AFC Ads displayed on the AdSense for Content Site in such period in accordance with the requirements of this Agreement;
“
AFS Revenues
”
for any period during the Services Term means ad revenues that are recognised by Google in such period and attributed
to AFS Ads displayed on the AdSense for Search Site in such period in accordance with the requirements of this Agreement;
“
Agreement
”
has the meaning stated in clause 2.4 of this GSA;
“
Beta Features
”
means any features which are identified by Google as “Beta” or unsupported in Google’s technical documentation from
time to time;
“
Brand Features
”
means the trade names, trademarks, service marks, logos, domain names and other distinctive brand features of each
party as owned by such party from time to time;
“
Client Application
”
means any application, plug-in, helper, component or other executable code that runs on user’s computer (examples
of Client Applications include those that provide instant messaging, chat, email, data, file viewing, media playing, file sharing, games,
internet navigation, search and/or other services);
“
Client ID(s)
”
means a unique alphanumeric code or codes provided by Google to Customer (and which may be modified by Google from
time to time) to be used by Customer in accordance with the applicable Google Data Protocol in order to identify each Query or Request;
“
Customer Client Application
”
means the Client Application(s) (if any) approved for the purpose of accessing one or more of the
Services as stated in the applicable Order Form;
“
Customer Content
”
means any editorial, text, graphic, audiovisual and other content that is served to End Users of the Site
[***]
and
that is not provided by Google;
“
Destination Page
”
means a web page which may be accessed by clicking on any portion of an Advertising Results Set or on any
Websearch Results;
“
End Users
”
means individual human end users of the Site
[***]
accessing the Site
[***]
by non-automated means;
“
Google Data Protocol(s)
”
means the Google data protocol(s) applicable to the Services being supplied by Google to Customer in
accordance with the applicable Agreement as notified to Customer by Google prior to the Launch Date for those Services and any revised
versions of such protocol(s) that may be notified to Customer by Google from time to time following such Launch Date;
“
GSA Effective Date
”
means 1 July 2008;
“
Intellectual Property Rights
”
means all copyright; moral rights; patent rights; trade or service marks; design right; semiconductor