Incredimail 2008 Annual Report Download - page 23

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The advanced account access system allows a user to download a specific email from an account without necessarily downloading all emails
that have been delivered to the account. In addition, it allows a user to preview the email details residing on the server and delete email messages
from the account without first having to download them. This software feature is built into IncrediMail
®
Premium
and does not require the user to
download or install any additional software. Users are therefore able to remove undesirable emails that they suspect may be infected with viruses
or that may otherwise compromise their computers without downloading them.
IncrediMail
®
Letter Creator , also launched in the first quarter of 2001, is an application that enables IncrediMail
®
Xe and IncrediMail®
Premium
users to design and create their own personalized email letters and ecards. Such users can create their own letterheads, customize their
emails with 3D effects, font styles, images and pictures and add personalized backgrounds. Emoticon Super Pack, launched in the first quarter of
2005, is a special package of emoticons sold separately.
Through December 31, 2008, we have sold approximately 1.1 million licenses for IncrediMail® Premium, IncrediMail
®
Letter Creator, or
up-sale downloads, or combinations of this products.
The Gold Gallery , launched in February 2004, is a license-based content product. It offers additional IncrediMail
®
content files in the form
of email backgrounds, animations, sounds, graphics and email notifiers. Through December 31, 2008, we have sold approximately 0.3 million
licenses for The Gold Gallery of which approximately two thirds were for a one year license and one third for a lifetime license for use of the
content database.
23
JunkFilter Plus , launched in July 2005, is an advanced anti-spam product, based on the Recurrent Pattern Detection Technology (RPD™)
that we license from Commtouch Ltd. JunkFilter Plus
offers a filtering technique to manage unwanted email, including offensive content, viruses,
hoax emails and identity theft scams. This anti-spam product is designed to automatically identify and block undesirable mail from the user’s
inbox and protect against fraudulent and malicious emails. It detects and blocks spam in the first few minutes of an outbreak, unlike other anti-
spam approaches. Through December 31, 2008, we have sold approximately 0.3 million licenses for JunkFilter Plus.
Magentic, was launched as a Beta in April 2006 and fully released a few months later. Magentic
enhances and enriches the computer desktop
by adding enhanced graphics enabling users to easily personalize the working environment. Magentic offers hundreds of high quality wallpapers
and screensavers and has already over 8.5 million registered downloads. In 2008 we suspended further development marketing of this product,
although we continue to support it and may renew marketing efforts in the future. In addition, the Company has developed PhotoJoy a product
entirely focused on providing brand-new graphically enriched ways to view and enjoy personal photos. PhotoJoy provides 3D Photo Screensavers
enriched with a variety of styles and designs, fun desktop widgets that display photos in the most creative and playful ways (named “PhotoToys”
),
and Collage Wallpapers presenting photos within various themes, sceneries, and illustrations. PhotoJoy is designed to reveal on a user’s desktop
all chosen photos saved on a user’s personal computer. In addition, the software allows users to take photos from photo hosting web sites (such as
Flickr and Picasa) and continue viewing new photos once uploaded to these sites directly in PhotoJoy as well, thereby enabling the user to enjoy
photos on the computer desktop.
HiYo , launched in May 2008, is a graphic enhancement tool for enriching instant messaging products, by adding enhanced graphics and
enabling users to personalize their messages. Such users can customize their messages with 3D effects, font styles, images and pictures and add
personalized backgrounds content. HiYo is available for users of the instant messenger tool, Windows Live Messenger
®
and we believe HiYo will
bring in new users and demographics into the IncrediMail
®
experience.
Products under Development
Our research and development activities are conducted internally by our Chief Technology Officer and a 47-person research and
development staff. Our research and development efforts are focused on the development of upgraded software, new features and the enhancement
of our existing product suite.
—
voice message recorder;
—
no promotional link at the bottom of outgoing emails;
—
enhanced notifiers;
—
a web gallery with additional animations, notifiers and email backgrounds;
—
advanced account access; and
—
email
-
based user support.