Incredimail 2008 Annual Report Download - page 106

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- 10 -
PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE
COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES
EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS.
- 11 -
PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE
COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES
EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS.
(d)
display any Websearch Results and/or Advertising Results Sets to any third parties other than End Users;
(e) enter into any arrangement or agreement under which any third party pays Customer fees or shares in any revenue payments and/or
royalties for any Websearch Results and/or Advertising Results Sets displayed on the Site;
(f) display any Websearch Results and/or Advertising Results Sets in pop-up, pop-under, exit windows, expanding buttons, or animation or
other similar methods;
(g) minimise, remove or otherwise inhibit the full and complete display of any Site page which includes any Websearch Results and/or
Advertising Results Sets and/or Ads, and the corresponding Destination Pages accessed by clicking on any portions thereof;
(h) directly or indirectly generate impressions of or clicks on Advertising Results Sets through any automated, deceptive, fraudulent or other
invalid means (including, but not limited to, click spam, query spam, robots, macro programs, and internet agents);
(i) encourage or require End Users or other persons, either with or without their knowledge, to generate impressions of or to click on
Advertising Results Sets through offering incentives or any other methods that are manipulative, deceptive, malicious or fraudulent;
(j) provide End Users with access to any Websearch Results and/or Advertising Results Sets through any Client Application (except to the
extent that such access is provided through a Customer Client Application in accordance with the terms of the applicable Agreement) or
otherwise provide End Users with access to any Websearch Results and/or Advertising Results Sets other than by displaying such
Websearch Results and/or Advertising Results Sets on a page on the Site in accordance with the applicable Agreement(s); or
(k)
implement any click tracking or other monitoring of clicks on Advertising Results Sets or Advertising Results.
5.2 Customer shall ensure that neither the Site nor the Customer Client Application (if any) contains any pornographic, hate-related, violent or
otherwise offensive content or contains any other material, products or services that violate or encourage conduct that would violate any
criminal laws, any other applicable laws, or any third party rights.
5.3
Customer shall not, and shall not allow any third party to:
(a) modify, adapt, translate, prepare derivative works from or decompile, reverse engineer, disassemble or otherwise attempt to derive source
code from (except to the extent allowed by law) any Services, the Google Data Protocol(s), or any other Google technology, content, data,
routines, algorithms, methods, ideas design, user interface techniques, software, materials and/or documentation;
(b) remove, deface, obscure, or alter Google’s copyright notice, trademarks or other proprietary rights notices affixed to or provided or
displayed as part of any Services, the Google Data Protocol(s), or any other Google technology, software, materials and/or documentation;
(c) “crawl”, “spider”, index or in any non-transitory manner store or cache information obtained from the Services (including, but not limited
to, Websearch Results and/or Advertising Results Sets, or any part, copy or derivative thereof);
(d) transfer, sell, lease, syndicate, sub-syndicate, lend, or use for co-branding, timesharing, service bureau or other unauthorised purposes any
Services or access thereto (including, but not limited to Websearch Results and/or Advertising Results Sets, or any part, copy or derivative
thereof);