Incredimail 2008 Annual Report Download - page 103

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- 7 -
PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE
COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES
EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS.
(i) for each Valid Query received by it, where available, provide to Customer an Adsense for Search Set comprising at least the
minimum number of Ads stated in the applicable Order Form for display on the AdSense for Search Site;
(ii)
[***]
(iii) within
[***]
of the end of each calendar month during the Services Term, provide Customer with AdSense for Search revenue
reports in the form generally made available at that time or as otherwise may be provided online.
(b)
Customer shall, from the Launch Date:
(i) for any and all Queries received by Customer from End Users, (without editing, modifying, appending additional search terms to or
filtering such Queries individually or in the aggregate) send such Queries to Google in accordance with the applicable Google Data
Protocol;
(ii)
[***]
(iii)
[***]
(iv) ensure that no AdSense for Search Sets requests sent by Customer to Google contain information that is or may be personally
identifiable;
(v) display each AdSense for Search Set to End Users on the relevant Site page and ensure that each Site page containing any AdSense
for Search Set(s) shall conform to the specifications stated in the applicable Order Form;
(vi) ensure that its implementation of the AdSense for Search Services is in all material respects in the form set out in the applicable
Exhibit(s) to the applicable Order Form, unless otherwise agreed in writing between the parties;
(vii) unambiguously mark each AdSense for Search Set as “Sponsored Links” or other equivalent designation indicating that the Ad(s)
contained in the AdSense for Search Set are linked advertisements, and distinct from search results;
(viii) place on each Site page on which an AdSense for Search Set is displayed a link in the form provided by Google from time to time
that contains the Google logo, text [***] such link to be placed Above-the-Fold and in accordance with the specifications stated in
the applicable Order Form;
(ix) not hinder, truncate or obstruct in any way the display of the full text of any Ad as provided by Google (including without
limitation through the use of pop
-
ups, pop
-
unders or similar graphical units).
(c)
Customer shall:
(i)
not set up, configure or implement the Site(s) or any successor Sites in such a way that they include
[***]
(ii) implement the AdSense for Search Services in such a way that all search queries submitted by End Users via the Site(s) are sent to
Google by the applicable Google Data Protocol so as to generate a request for AdSense for Search Set in accordance with the
Agreement.
3.4
AdSense for Content (if ordered)
(a)
Google shall, from the Launch Date:
(i) for each Valid Request received by it in accordance with the applicable Google Data Protocol, where available provide an AdSense
for Content Set to Customer for display on the AdSense for Content Site;
(ii)
[***]