Incredimail 2008 Annual Report Download - page 104

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- 8 -
PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE
COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES
EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS.
(iii) within
[***]
of the end of each month after the Launch Date during the Services Term, provide Customer with AdSense for Content
revenue reports in the form generally made available at that time or as otherwise may be provided online.
(b)
Customer shall, from the Launch Date:
(i) ensure that the AdSense for Content Services are implemented on the AdSense for Content Site in accordance with the applicable
Google Data Protocol and Google’s technical requirements and specifications as notified to Customer from time to time so that
each time an End User accesses a web page on the AdSense for Content Site this will generate a Valid Request to Google;
(ii) ensure that each AdSense for Content Set conforms to the specifications stated in the applicable Order Form and that its
implementation of the AdSense for Content Services is in all material respects in the form set out in the applicable Exhibit(s) to the
applicable Order Form, unless otherwise agreed in writing between the parties;
(iii)
in the event that the AdSense for Content Site requires user authentication
[***]
;
(iv) ensure that no AdSense for Content Sets are displayed on any Site pages which contain web search results, private email,
newsletters or community content (including, but not limited to, message boards), consist of slide show pages or gallery pages or
chat pages, consist primarily of other advertising, are personal web pages, registration pages, “thank you” or error pages, exist
behind password protected areas, contain pornographic, obscene or excessively profane content or content intended to advocate or
advance computer hacking or cracking, gambling, illegal activity, drug paraphernalia, hate, violence or racial or ethnic intolerance
or which Google has otherwise notified Customer are pages of a type on which the display of AdSense for Content Sets is not
allowed.
(c)
Customer shall not:
(i) Implement the AdSense for Content Services on the AdSense for Content Site in such a way that more than
[***]
is generated per
page view, unless agreed in writing in advance by Google;
(ii) display more than
[***]
AdSense for Content Set per web page on the AdSense for Content Site, unless agreed in writing in
advance by Google;
(iii)
edit, modify or disable its AdSense for Content Services implementation (or any portion thereof) at any time;
(iv) minimise, edit or remove any AdSense for Content Set(s) or any Ad(s) contained in such AdSense for Content Set(s) from display
unless approved in writing in advance by Google; or
(v) hinder, truncate or obstruct in any way the display of the full text of any Ad as provided by Google (including without limitation
through the use of pop
-
ups, pop
-
unders or similar graphical units);
(d) Customer shall keep Google informed of all planned material changes to the design and content of the AdSense for Content Site and as
early in the process as is feasible identify to Google any additional advertising inventory in any newly created area of the AdSense for
Content Site. Customer and Google shall cooperate in identifying those portions, if any, of the additional inventory on which Customer
would seek to implement AdSense for Content Services.
3 5
Implementation
of Services
(a)
For each Agreement, the parties will each use their reasonable endeavours to assist each other in implementation of the Services on the Site
and to ensure that the Launch Date is reached in an estimated time frame of [***] from the Order Form Effective Date or such other longer
time frame as agreed between the parties in writing. Customer acknowledges that in order for such estimated time frame to be met
Customer will have to ensure that it complies with all Google
’
s technical requirements in relation to such implementation.
(b) For each Agreement, once Google’s technical and account management personnel are satisfied that Customer has properly implemented
the Services on the Site in accordance with Google’
s technical and branding requirements and otherwise in accordance with the Agreement
and have approved the implementation (such approval not to be unreasonably withheld or delayed), then Google will notify Customer that
it may put its implementation of the Services (as approved by Google) into live use. This notification will be by way of e-mail or such