Hyundai 2009 Annual Report Download - page 13

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1. Quality control conducted with partner companies
2. Inspecting the development of low-carbon eco-friendly cars,
the core of the Hyundai’s future growth engine
3. Before Service, a new concept that has brought satisfaction
to customers around the world
01
02
03
Our Vision to Become a Leading Global Company
Hyundai Motor Company has created a firm foundation to become a leading global
company despite the downturn in the world’s economy. In particular, Hyundai
aims to make a giant leap by prioritizing the strengthening of its international man-
agement system to bring the company one step closer to realizing its dream of
becoming a top global leader. Furthermore, Hyundai Motor Company pledges to
carry on and reinforce its longstanding management philosophies of “trust” and
“on-site management.”
Service Management, Thoughtful Attention for Greater Satisfaction
A first in the automotive industry, the Company’s “Before Service” goes to custom-
ers before they come to Hyundai, going that extra mile to help them with driving
safety and maintenance. Other tools such as the Hyundai Global Satisfaction index
(HGSI), a comprehensive index that forms the basis for evaluating and improving
overall service, the Elite Dealer Certification System that guarantees the same level
of premium service in all Hyundai dealerships worldwide, the Hyundai Customer
Promise, a pledge to always provide the best service, the Global Service Support
Center, to directly provide HMC’s Top Quality Technical Assistance for diagnostic
problems thought to be solved, and the Hyundai Loyalty Program are examples of
the thoughtful attention Hyundai Motor Company pays to its customers to ensure
their greatest satisfaction.
Quality Management, the First Promise
It is Hyundai Motor Company’s philosophy that adhering to the highest quality is
its most important promise to its customers. This promise is kept through “Quality
Way”, a policy that aims for the development and production of zero defect ve-
hicles, which has resulted in the Company taking top honors in 2009 J.D. Power
studies, beating Toyota in the overall brand ranking. Hyundai Motor plans to contin-
ue reinforcing quality management with its vision for GQ3355—3rd place in global
standing for actual quality within 3 years and 5th place in global standing for per-
ceived quality awareness within 5 years.
Customer-
Oriented
Management
Eco-Friendly
Management
Positive
Labor–
Management
Culture
Increased
Investment and
Employment
Opportunities
Strengthen quality and cost competitiveness
and reinforce internal capabilities
Develop creative and innovative products
and provide them to customers in a timely manner
Concentrate organizational capabilities for
efficient and effective communications
Strengthen brand power by improving
customer satisfaction
Continue to expand corporate
responsibility programs
Pursue green growth and contribute to making Korea a top
four leading countries in the production of Green Cars
Broaden eco-friendly automobile market
and secure future growth engine
Play a pioneering role in revitalizing the domestic
economy through continuous investment and
creation of employment opportunities
Establish a positive labor-management culture
by stabilizing labor-management relations
Reinforced
global
management
system
>>
MANAGEMENT VISION
Hyundai connects with the world through a global
management system that always puts customers
first. Hyundai moves the world by ensuring per-
fection in quality and service. And that has brought
us one step closer to becoming a global leader.
Tomorrow’s Global Leader,
Not Merely a Dream
HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 25HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 24
INTRO I FINANCIAL HIGHLIGHTS I MESSAGE FROM THE CEO I TO TRUTH I TO POWER I HYUNDAI WITH THE WORLD I TO FUTURE I HYUNDAI WITH HONESTY I SUPPLEMENT I FROM HYUNDAI