Hyundai 2002 Annual Report Download - page 19

The Hyundai World Rally Car 3
debuted in the Rally de France on the
Corsican tarmac in 2002
The Hyundai OLV (Outdoor Lifestyle Vehicle)
made its debut at the 2003 North American
International Auto Show in Detroit 37
Hyundai Motor s Outdoor Lifestyle Vehicle (OLV) made its world
debut at the 2003 North American International Auto Show in
Detroit. The OLV concept was developed simultaneously at
design centers in South Korea and the US, with most of the
design work coming from the Korean team and exterior details
coming from their partners in the US. The Hyundai OLV, not
patterned on any existing models, is a radically new concept car
that pushes the boundaries of present-day SUVs. The car is
powered by a 2.0-liter four-cylinder DOHC engine equipped with
a Borg-Warner supercharger and intercooler system. A modular
roof design allows for the separate removal of three panels and
provides open-air options for driver and passenger, a feature not
available in other convertible cars with single-panel roofs. A
convertible trunk configuration expands on this flexibility, providing
both trunk and flatbed capabilities. The OLV integrates as priorities
the fuel efficiency and handling of a smaller car with the
functionality and durable construction of a sports utility truck.
The Hyundai Accent World Rally Car 3 (WRC3) builds on
the current generation of Accent cars in engine specifications,
suspension, steering and cooling. Here are some of the
improvements: a newly designed damper improves traction and
overall grip; a revised geometry fine-tunes the suspension
package; and a modified internal valve design of the steering
pump delivers enhanced turning capabilities. The redesigned
bumper and bonnet improve cooling efficiency by allowing more
airflow via reshaped air ducts. The powerplant for the WRC3 is a
DOHC, four-cylinder, turbo-charged, 2.0-liter, 16-valve engine.
(oversea production included, KD excluded)
owing to the significant improvement in brand
image through various marketing efforts. In
addition, highly favorable reviews on the
company’s EF Sonata(Sonata) and Santa Fe by
the press and consumer testing institutions
greatly pushed up exports.
Hyundai’s growth in exports has mainly
stemmed from its site-intensive management
policy. The company operates through six
major export centers, HMA in North America,
HME in Frankfurt along with the Central and
South American, Asia Pacific and Eastern
Europe centers in Miami, Dubai and Kuala
Lumpur and Warszawa. In addition, HMJ in
Tokyo has paved the way into the Japanese
market for Hyundai. Professionals have been
dispatched to analyze the market situation and
sales trends of each region and form a suitable
marketing and promotion strategy.
Hyundai will continue maintain a customers’
perspective to improve its competitive power
in the global market. Its efforts to become the
top company in customer satisfaction has
already pushed up the company’s customer
satisfaction index near Toyota’s CSI, which
ranked first in global customer satisfaction in
2002. Hyundai Motor Company plans to
surpass Toyota’s figures by 2005. Hyundai
Motor Company is able to provide prompt
service around the clock through its internet
service network. To ensure service skills are
fully up-to-date, service-training personnel are
dispatched to all major foreign markets where
they provide on-site and hands-on training
courses. The company has established training
centers in Germany, Australia, Singapore and
the United Arab Emirates.
The company has built a sophisticated logistic
system to ensure easy access to automobile
parts and after sale services in the US and
Europe. Recently, it has expanded its supply of
parts and top-quality service to all part of
China. Through its global network of regional