Huntington National Bank 2013 Annual Report Download - page 13

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Huntington Bancshares Incorporated
PART I
When we refer to “we,” “our,” and “us” in this report, we mean Huntington Bancshares Incorporated and our consolidated
subsidiaries, unless the context indicates that we refer only to the parent company, Huntington Bancshares Incorporated. When we
refer to the “Bank” in this report, we mean our only bank subsidiary, The Huntington National Bank, and its subsidiaries.
Item 1: Business
We are a multi-state diversified regional bank holding company organized under Maryland law in 1966 and headquartered in
Columbus, Ohio. We have 11,964 average full-time equivalent employees. Through the Bank, we have 148 years of serving the
financial needs of our customers. We provide full-service commercial, small business, consumer banking services, mortgage banking
services, automobile financing, equipment leasing, investment management, trust services, brokerage services, insurance programs,
and other financial products and services. The Bank, organized in 1866, is our only bank subsidiary. At December 31, 2013, the Bank
had 16 wealth management offices and 695 branches as follows:
• 403 branches in Ohio • 45 branches in Indiana
• 155 branches in Michigan • 30 branches in West Virginia
• 51 branches in Pennsylvania • 11 branches in Kentucky
Select financial services and other activities are also conducted in various other states. International banking services are
available through the headquarters office in Columbus, Ohio, a limited purpose office located in the Cayman Islands, and another
located in Hong Kong. Our foreign banking activities, in total or with any individual country, are not significant.
Our business segments are based on our internally-aligned segment leadership structure, which is how we monitor results and
assess performance. For each of our four business segments, we expect the combination of our business model and exceptional
service to provide a competitive advantage that supports revenue and earnings growth. Our business model emphasizes the delivery of
a complete set of banking products and services offered by larger banks, but distinguished by local delivery and customer service.
A key strategic emphasis has been for our business segments to operate in cooperation to provide products and services to our
customers and to build stronger and more profitable relationships using our OCR sales and service process. The objectives of OCR
are to:
1. Provide a consultative sales approach to provide solutions that are specific to each customer.
2. Leverage each business segment in terms of its products and expertise to benefit customers.
3. Target prospects who may want to have multiple products and services as part of their relationship with us.
Following is a description of our four business segments and Treasury / Other function:
 Retail and Business Banking – This segment provides a wide array of financial products and services to consumer and
small business customers including but not limited to checking accounts, savings accounts, money market accounts,
certificates of deposit, consumer loans, and small business loans and leases. Other financial services available to
consumer and small business customers include investments, insurance services, interest rate risk protection products,
foreign exchange hedging, and treasury management services. We serve customers primarily through our network of
traditional branches in Ohio, Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky. We also have branches
located in grocery stores in Ohio and Michigan. In addition to our extensive branch network, customers can access
Huntington through online banking, mobile banking, telephone banking, and ATMs.
We established a “Fair Play” banking philosophy and built a reputation for meeting the banking needs of consumers
in a manner which makes them feel supported and appreciated. We believe customers are recognizing this and other
efforts as key differentiators and it is earning us more customers and deeper relationships.
Business Banking is a dynamic and growing part of our business and we are committed to being the bank of choice
for small businesses in our markets. Business Banking is defined as companies with revenues up to $25 million and
consists of approximately 163,000 businesses. We continue to develop products and services that are designed
specifically to meet the needs of small business. We continue to look for ways to help companies find solutions to their
capital needs.