Huntington National Bank 2009 Annual Report Download - page 208

necessaril
y
comparable with similar information published b
y
other financial institutions. An overview of this
sy
stem is provided below, alon
g
with a description of each se
g
ment and discussion of financial results.
R
etai
l
an
d
Business Ban
k
in
g:
T
hi
sse
g
ment prov
id
es tra
di
t
i
ona
lb
an
ki
n
g
pro
d
ucts an
d
serv
i
ces to
consumer and small business customers located in its 11 operatin
g
re
g
ions within the six states of Ohio
,
Michi
g
an, Penns
y
lvania, Indiana, West Vir
g
inia, and Kentuck
y
. It provides these services throu
g
h a bankin
g
network of over
6
00 branches, and over 1,300 ATMs, alon
g
with internet and telephone bankin
g
channels. It
a
l
so prov
id
es certa
i
n serv
i
ces on a
li
m
i
te
db
as
i
s outs
id
eo
f
t
h
ese s
i
x states,
i
nc
l
u
di
n
g
mort
g
a
g
e
b
an
ki
n
g
an
d
small business administration (SBA) lendin
g
. Retail products and services include home equit
y
loans and lines
of credit, first mort
g
a
g
e loans, direct installment loans, small business loans, personal and business deposi
t
pro
d
ucts, treasur
y
mana
g
ement pro
d
ucts, as we
ll
as sa
l
es o
fi
nvestment an
di
nsurance serv
i
ces. At
Decem
b
er 31, 2009, Reta
il
an
d
Bus
i
ness Ban
ki
n
g
accounte
df
or 39% an
d
71% o
f
conso
lid
ate
dl
oans an
d
leases and deposits, respectivel
y
.
C
ommercial Bankin
g
:This se
g
ment provides a variet
y
of bankin
g
products and services to customers
within the Compan
y
’s primar
y
bankin
g
markets who
g
enerall
y
have lar
g
er credit exposures and sales revenues
compare
d
w
i
t
hi
ts Reta
il
an
d
Bus
i
ness Ban
ki
n
g
customers. Commerc
i
a
l
Ban
ki
n
g
pro
d
ucts
i
nc
l
u
d
e commerc
i
a
l
l
oans,
i
nternat
i
ona
l
tra
d
e, cas
h
mana
g
ement,
l
eas
i
n
g
,
i
nterest rate protect
i
on pro
d
ucts, cap
i
ta
l
mar
k
et a
l
terna-
tives, 401(k) plans, and mezzanine investment capabilities. The Commercial Bankin
g
team also serve
s
customers that specialize in equipment leasin
g
, as well as serves the commercial bankin
g
needs of
g
overnment
ent
i
t
i
es, not-
f
or-pro
fi
tor
g
an
i
zat
i
ons, an
dl
ar
g
e corporat
i
ons. Commerc
i
a
lb
an
k
ers persona
lly d
e
li
ver t
h
es
e
pro
d
ucts an
d
serv
i
ces
by d
eve
l
op
i
n
gl
ea
d
st
h
rou
gh
commun
i
t
yi
nvo
l
vement, re
f
erra
l
s
f
rom ot
h
er pro
f
ess
i
ona
l
s
,
and tar
g
eted prospect callin
g.
C
ommercial Real Estate
:
This se
g
ment serves professional real estate developers or other customer
s
with real estate pro
j
ect financin
g
needs within the Compan
y
’s primar
y
bankin
g
markets. Commercial Real
Estate pro
d
ucts an
d
serv
i
ces
i
nc
l
u
d
e CRE
l
oans, cas
h
mana
g
ement,
i
nterest rate protect
i
on pro
d
ucts, an
d
capital market alternatives. Commercial real estate bankers personall
y
deliver these products and services b
y:
(a) relationships with developers in the Compan
y
’s footprint who are reco
g
nized as the most experienced
,
we
ll
-mana
g
e
d
,an
d
we
ll
-cap
i
ta
li
ze
d
,an
d
are capa
bl
eo
f
operat
i
n
gi
na
ll
p
h
ases o
f
t
h
e rea
l
estate c
y
c
le
(“top-t
i
er
d
eve
l
opers”), (
b
)
l
ea
d
st
h
rou
gh
commun
i
t
yi
nvo
l
vement, an
d
(c) re
f
erra
l
s
f
rom ot
h
er pro
f
ess
i
ona
l
s
.
A
uto Finance an
d
Dea
l
er Services
(
AFDS): T
hi
sse
g
ment prov
id
es a var
i
et
y
o
fb
an
ki
n
g
pro
d
ucts an
d
s
erv
i
ces to approx
i
mate
ly
2,200 automot
i
ve
d
ea
l
ers
hi
ps w
i
t
hi
nt
h
e Compan
y
’s pr
i
mar
yb
an
ki
n
g
mar
k
ets.
Durin
g
the first quarter of 2009, AFDS discontinued lendin
g
activities in Arizona, Florida, Tennessee, Texas,
an
d
V
i
r
gi
n
i
a. A
l
so, a
ll l
ease or
igi
nat
i
on act
i
v
i
t
i
es were
di
scont
i
nue
dd
ur
i
n
g
t
h
e 2008
f
ourt
h
quarter. AFD
S
fi
nances t
h
e purc
h
ase o
f
automo
bil
es
by
customers at t
h
e automot
i
ve
d
ea
l
ers
hi
ps;
fi
nances
d
ea
l
ers
hi
ps’ new
and used vehicle inventories, land, buildin
g
s, and other real estate owned b
y
the dealership; finances dealershi
p
workin
g
capital needs; and provides other bankin
g
services to the automotive dealerships and their owners.
C
ompet
i
t
i
on
f
rom t
h
e
fi
nanc
i
n
gdi
v
i
s
i
ons o
f
automo
bil
e manu
f
acturers an
df
rom ot
h
er
fi
nanc
i
a
li
nst
i
tut
i
ons
i
s
intense. AFDS’ production opportunities are directl
y
impacted b
y
the
g
eneral automotive sales business,
includin
g
pro
g
rams initiated b
y
manufacturers to enhance and increase sales directl
y
. Huntin
g
ton has been i
n
this line of business for over
5
0
y
ears.
P
rivate Financial Grou
p
(PFG)
:
This se
g
ment provides products and services desi
g
ned to meet th
e
nee
d
so
f high
er net wort
h
customers. Revenue resu
l
ts
f
rom t
h
esa
l
eo
f
trust, asset mana
g
ement,
i
nvestment
a
d
v
i
sor
y
,
b
ro
k
era
g
e,
i
nsurance, an
d
pr
i
vate
b
an
ki
n
g
pro
d
ucts an
d
serv
i
ces
i
nc
l
u
di
n
g
cre
di
tan
dl
en
di
n
g
activities. PFG also focuses on financial solutions for cor
p
orate and institutional customers that include
i
nvestment
b
an
ki
n
g
,sa
l
es an
d
tra
di
n
g
o
f
secur
i
t
i
es, an
di
nterest rate r
i
s
k
mana
g
ement pro
d
ucts. To serve
high
net wort
h
customers, we use a un
i
que
di
str
ib
ut
i
on mo
d
e
l
t
h
at emp
l
o
y
sas
i
n
gl
e, un
ifi
e
d
sa
l
es
f
orce to
d
e
li
ve
r
products and services mainl
y
throu
g
h Retail and Business Bankin
g
distribution channels.
In addition to the Compan
y
’s five business se
g
ments, the Treasur
y
/Other
g
roup includes revenue an
d
expense related to assets, liabilities, and equit
y
that are not directl
y
assi
g
ned or allocated to one of the fiv
e
b
us
i
ness se
g
ments. Assets
i
nt
hi
s
g
roup
i
nc
l
u
d
e
i
nvestment secur
i
t
i
es an
db
an
k
owne
d lif
e
i
nsurance. Net
i
nterest
i
ncome/(expense)
i
nc
l
u
d
es t
h
e net
i
mpact o
f
a
d
m
i
n
i
ster
i
n
g
t
h
e Compan
y
’s
i
nvestment secur
i
t
i
e
s
2
00