Harman Kardon 2009 Annual Report Download - page 33

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suffer. In addition, our competitors may introduce superior designs or business strategies, impairing our
distinctive image and our products’ desirability. If any of these events occur, our sales could decline.
We may not realize sales represented by awarded business.
Our current estimate of $8.8 billion of awarded business is calculated using certain assumptions from our
customers, including projected future sales volumes with respect to the applicable platforms. Orders from our
customers with respect to these platforms are not made pursuant to contractual obligations and our customers can
terminate arrangements with us at any time without penalty. Therefore, our actual platform sales volumes, and
thus the ultimate amount of revenue that we derive from such platforms, is not committed. If actual production
orders from our customers are not consistent with the projections we use in calculating the amount of our
awarded business, we could realize substantially less revenue over the life of these projects than the currently
projected estimate of $8.8 billion.
We may not be successful in realizing the cost savings anticipated in our STEP Change program.
Our STEP Change restructuring methodology is intended to achieve $400 million in sustainable annual cost-
savings, as measured against fiscal year 2008. The cost savings contemplated under this methodology have fixed
and variable components. The variable portion of the cost savings under the STEP Change methodology is based
on fiscal year 2008 sales volumes. A reduction in actual sales volumes compared with those in fiscal year 2008
could adversely affect our ability to achieve our targeted cost savings of $400 million, which could have an
adverse impact on our financial condition and results of operations.
The initiatives comprised by our STEP Change program include facility and headcount reductions and other
expense controls. We cannot assure you that we will be able to implement these cost reduction initiatives
successfully. We anticipate incurring further expenses throughout the upcoming years, some of which may be
material in the period in which they are incurred.
Even if we are successful in these initiatives, we may face other risks associated with our plans, including,
among other things, declines in employee morale and increased labor relations issues or other interruptions in our
operations. Any of these risks could have an adverse impact on our results of operations. In addition, as a result
of pricing pressures on our products, we may not be able to translate all of the cost savings from these initiatives
into increased earnings.
Failure to maintain relationships with our largest customers and failure by our customers to continue to
purchase expected quantities of our products due to changes in market conditions would have an adverse
effect on our operations.
We anticipate that our automotive customers, including Audi/Volkswagen, BMW, Daimler and Toyota/
Lexus, will continue to account for a significant portion of our sales for the foreseeable future. However, none of
Audi/Volkswagen, BMW, Daimler, Toyota/Lexus or our other automotive customers are obligated to any long-
term purchases of our products. The loss of sales to Audi/Volkswagen, BMW, Daimler, Toyota/Lexus or to any
of our other significant automotive customers would have a material adverse effect on our consolidated sales,
earnings and financial position. In recent years, we held a majority of Daimler’s infotainment and audio system
business. Automakers customarily maintain dual sourcing arrangements, so our supply relationship with Daimler
exceeded expectations. Daimler made strategic decisions in 2006 and 2007 to move to dual sourcing and as a
result, our share of Mercedes business declined in fiscal year 2008 and has further declined in fiscal year 2009.
We cannot assure you that our customers will not further expand dual sourcing arrangements in the future.
Failure to deliver products on time to our automotive customers could adversely affect our financial results.
We have products in various stages of development for our automotive customers. If we do not complete
our development efforts in time to meet our customers’ vehicle production requirements, we could be subject to
monetary penalties and damage our customer relationships, which could have a material adverse effect on our
consolidated sales, earnings and financial condition.
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