Harman Kardon 2009 Annual Report Download - page 26

surround sound applications for the home and in a wide range of performance choices, including floor standing,
bookshelf, powered, low frequency, in-wall, wireless and all-weather as well as in styles and finishes ranging
from high gloss lacquers to genuine wood veneers. The JBL and Infinity product lines also include car
loudspeakers and subwoofers sold in the aftermarket as well as marine speakers intended for use on boats.
We also offer a broad range of consumer audio electronics under the Harman/Kardon and Mark Levinson
brand names. Our Harman/Kardon home electronics line includes audio/video receivers featuring Logic 7, Dolby
Digital and DTS surround sound processing capabilities and multi-channel amplifiers, DVD players and CD
players.
In the multimedia market, we offer branded iPod®docking devices such as JBL On StageTM, JBL OnstageTM
Micro®JBL RadialTM, Harman/Kardon Go +PlayTM, and PC related devices such as JBL CreatureTM II, JBL
DuetTM, and Harman/Kardon Soundsticks®II. We also offer a variety of headphone devices. Our products add
greater functionality for computers, cellular telephones and MP3 players such as the Apple iPod®and the
iPhone®.
Professional
In the fourth quarter of 2009, we transferred our Harman Specialty business from our Consumer segment
into our Professional segment reflecting our focus on growing this business within our Professional segment. Our
Harman Specialty business includes Mark Levinson, Revel and Lexicon branded products.
Our Professional products include loudspeakers and electronic equipment that are marketed under what we
believe are some of the most respected brand names in the industry, including JBL Professional, Crown,
Soundcraft, Lexicon, Revel, DigiTech, Mark Levinson, AKG, dbx, BSS and Studer.
The Professional market is increasingly moving to digital technology. We believe that we are a leader in this
market. Our Professional segment derives value from our ability to share research and development, engineering
talent, technical expertise and other digital resources among our business units. Soundcraft, Studer, Crown, BSS,
Lexicon, DigiTech and dbx each have substantial digital engineering resources and work together to achieve
common goals.
Our Professional loudspeakers are well known for high quality and superior sound. JBL Professional
branded products include studio monitors, loudspeaker systems, powered loudspeakers, sound reinforcement
systems, cinema systems, surround sound systems and industrial loudspeakers.
Our Professional electronic products are recognized for high quality and reliability. We market these
products on a worldwide basis under various trade names, including Crown, Soundcraft, Lexicon, BSS,
DigiTech, AKG, dbx and Studer. These products are often sold in conjunction with our JBL Professional
loudspeakers and certain products, such as Crown amplifiers, are integrated into JBL loudspeakers.
We produce sound mixing consoles ranging from digital consoles for broadcast studios to compact
professional mixers for personal recording, home studios and sound reinforcement. Our consoles are sold to four
main market areas: sound reinforcement, recording studios, broadcast studios and musical instrument dealers.
Our mixing consoles are sold primarily under the Soundcraft and Studer brands. We produce many types of
signal processing products, equalizers, and special effects devices that are used in live sound applications and in
recording studios to produce sound effects and refine final mixes. These products are sold under the Lexicon,
DigiTech and dbx brand names.
We produce microphones, audio headphones, surround-sound headphones and other professional audio
products, which are marketed under the AKG brand name.
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