Harman Kardon 2009 Annual Report Download - page 12

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9
Harman International Annual Report 2009
(opposite) Harman’s partnership with
fashion leader Roxy launches a new
market category of stylish head-
phones and portable audio products
for young women, co-developed with
our popular JBL® brand.
(above left) JBL’s new On Tour™
XTB sound center allows wireless
connection to any Bluetooth®
enabled mobile phone or music
player for high-fi delity entertainment
or hands-free conversations.
(above middle) Harman Consumer
has launched a comprehensive brand
refresh program, bringing crisp and
consistent new design to products,
packaging, and marketing materials.
(above right) Harman/Kardon ®
Blu-ray Disc players, launched in the
US and Europe this year, complement
our home theater audio and digital
media centers for an integrated home
entertainment experience.
From portable music players to home
theater systems, Harman brands have
long set the standard for premium
sound and stylish design. We cater to
enthusiasts of every age and lifestyle,
off ering seamless integration and
portability of their favorite music
and multimedia.
Our new Blu-ray Disc player brings
Harman quality to this product
installation, while laptop computers
from Lenovo and Toshiba now off er
premium Harman sound for music and
gaming enthusiasts. We launched a
new in-store program with European
retailer MSH Group to encourage
bundling of home theater audio
systems with television purchases.
By focusing on its core strengths,
the Harman Consumer Division has
earned the respect of customers and
journalists alike. Our JBL Synthesis®
Home Theater System was inducted
into the Custom Electronic Design and
Installation Association Hall of Fame
during 2009. Our Harman Kardon DMC
1000 media center was voted Product
of the Year by Germany’s Hi-Fi Test
Review, and our Mark Levinson® 53
amplifi er earned the Stereo Grand Prix
Award from Japan’s leading audiophile
magazine.
The same premium quality that made
Harman audio brands a hit in the
US and Europe is now driving similar
passion in the emerging markets.
Our channel partners in the Middle
East and India opened their respective
regions’ largest multimedia outlets
during 2009. The Consumer Division
shipped more than 70,000 car
aftermarket products to India alone
during the fi rst quarter of the year,
to help meet the growing demand.
Consumer Audio
Harman’s consumer brands cater to
the passion of audio enthusiasts from
every generation, providing important
brand leverage to our professional
and automotive businesses.