Harman Kardon 2009 Annual Report Download - page 10

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7
Harman International Annual Report 2009
Our loyal customers continue to reward
Harman with new automotive projects,
based on long partnerships and successful
execution of the largest new project
backlog in our history.
Since introducing the world’s fi rst car
radio in 1949, Harman and its brands
have brought an increasing range of
leading-edge comfort and safety fea-
tures to travelers around the world.
An estimated 20 million vehicles on
the road today are equipped with
our systems for audio, navigation,
infotainment and driver assistance.
Continuing this legacy, Harman has
launched more than a dozen major
audio and infotainment platforms since
mid 2008, each custom designed to
meet the needs of discriminating
automakers and their customers. This
multi-year awarded system business
will serve OEM brands across the
Americas, Europe and Asia. Our new
engineering center in India and a new
world-class plant in China will help
both Harman and its customers
leverage continued growth in the
emerging markets.
During 2009, we launched the
exclusive Harman GreenEdge™ series
of energy-effi cient systems, off ering
carmakers signifi cant weight and power
savings without compromising acoustic
performance. We also formed an exclu-
sive partnership with Lotus Engineering
to enhance interior automotive acoustics
through advanced sound engineering
and to synthesize outside sounds as
electric cars approach pedestrians or
other vehicles.
Our distinguished customers continue
to honor Harman with new business,
including such 2009 awards as next-
generation hybrid navigation systems
for eight Mercedes-Benz® models,
branded audio for new Land Rover™
and Range Rover™ models, a strategic
supply agreement for Porsche® info-
tainment systems, and a full-line audio
partnership with MINI.
(opposite) The new Hyundai Genesis
Sedan, equipped with premium
Harman audio systems, was voted
North American 2009 Car of the Year
during the Detroit Auto Show.
(above left) Our new interactive
Amplifi ed Journeys Web site blends
mapping information with an exten-
sive online music library, letting
drivers download a playlist tailored
to the specifi c character of their
route.
(above middle) Harman’s new
full-line branded audio partner-
ship with MINI was unveiled at the
automaker’s 50th anniversary MINI
United festival, to more than 25,000
enthusiasts from around the world.
(above right) Harman Kardon was
the only brand partner to participate
in the opening of the world’s fi rst
Mercedes-Benz Gallery in Munich,
delighting audio enthusiasts with
its interactive Sound Lounge.
Automotive Audio and Infotainment