Graco 2014 Annual Report Download - page 9

Newell Rubbermaid 9 2014 Annual Report
BRAND BUILDING
AND CAPABILITY
INVESTMENTS
ARE PAYING OFF
A belief in the power of our brands is at the core
of the Growth Game Plan. We have learned that
when we combine eective brand messaging
with consumer-driven innovation, we can achieve
attractive growth yields. That’s why we have amped
up our investment in advertising and promotion,
placing more creative campaigns in the market
than at any other time in our history to support
To maximize our messaging eciency, we
streamlined and restructured our marketing,
advertising and promotion strategies to spend
smarter and leverage the scale of the Newell
Rubbermaid enterprise. The result has been a
notable increase in the quality and eectiveness
of our advertising, with the overwhelming majority
of our ads garnering best-in-class test scores.
our brand positions and innovations. In 2014 we
doubled our advertising spend versus the prior
year and increased our advertising and promotion
spend ratio as a percentage of sales 70 basis points
to 4.3 percent. We plan to push that ratio higher as
we reinvest a majority of the cost savings generated
by Project Renewal in brand building and other
growth initiatives.
IN INNOVATION
FUNNEL VALUE
100% INCREASE
ADVERTISING SPEND
2014 VS. 2013
DOUBLED
2014 MAJOR
AD CAMPAIGNS
14
Removes
99.9%
of microorganisms,
including c.diff*
WITH BUILT
-IN
SCRUBBER
TECHNOLOGY
KILLING MICROBES DOESN’T MAKE THEM DISAPPEAR.
Stop the chain of infection with the Rubbermaid HYGEN™ Disposable Microfiber System, proven to remove dead microbes
and eliminate the food source for live pathogens.
*BASED ON THIRD PARTY TESTING WITH WATER ONLY. THE PRODUCT CAN BE USED WITH A WIDE ARRAY OF CLEANING SOLUTIONS.
© 2014 BY RUBBERMAID COMMERCIAL PRODUCTS LLC 8900 NORTHPOINTE EXECUTIVE DRIVE, HUNTERSVILLE, NC 28078
DEEP WELL BOLT-GRIP® 1/2 "
TAPCON® INSTALLATION SYSTEM
EXTENSIONS
METAL AND MASON RY BITS
DOUBLE-ENDED BITS
DOUBLE-ENDED COMBINATION BITS
NUTSETTERS
ADAPTERS FOR ALL DRIVERS
EASILY EXTR ACTS STRIPPED SCREW S AND BOLTS
DESIGNED FOR IMPACT, THE NEW IRWIN IMPACT PERFOR MANCE SERIES™
BITS LET YOU DO MORE WIT H YOUR DRIVER THAN EVER BEFORE.
www.irwin.com
With double-ended bits, Tapcon® installation syst em,
extraction acce ssories, and the broade st range of tips
and lengths, the Impact Perfor mance Series is the
most versatile on t he market and has what it t akes
to get any job done. We even us ed it to make this ad.
©2014 IRWIN Industrial Tools. All Rights Reserved. Tapcon® is a registered trademark of Illinois Tool Works, Inc.
INFANT CAR SEAT
CARRIER
1INFANT
STROLLER
2TODDLER
STROLLER
3
ONLY AT
© Graco Children’s Pr oducts In c. 2014
MODES™ 3-IN-1 STROLLER
the ONLY STROLLER YOU’LL EVER NEED
as
YOUR CHILD
GROWS
so
SHOULD
THEIR
STROLLER
Check out our fun and creative television ads:
Check out a sample of our major print advertising campaigns:
GROWTH